May 19, 2020
If you’re struggling with knowing if you’re ready to outsource, we’ve got your back, my friend. Today’s episode is all about how to know exactly when to let go of things in your business. If you’re feeling overwhelmed with work and have 5 million tasks regularly on your to-do list that just aren’t getting done, this episode is for you.
If you’ve just started your business, don’t skip out on this episode! This will prepare you for the future, help you work towards outsourcing, and allow you to recognize the signs as they begin to pop up!
This episode is short and sweet, straight to the point, and packed with tangible education. You’ll walk away knowing if you’re ready to begin outsourcing and the first step of how to begin moving that direction.
Three years into Lindsey’s business (and also the same year The Heart University started) was when she got to the point where she began to feel overwhelmed and realized that she didn’t have enough time to get everything done. The first thing she outsourced was her editing. Ironically, she outsourced it to her husband, Andrew, in order to save money. Lindsey taught Andrew how to edit and he did this for a couple of months. In those months, she also hired a VA. Those decisions were made in order to free up her time. Lindsey was able to pass off emailing, calendar organization, and scheduling meetings to her VA.
Evie outsourced a little sooner into her business. A year and a half into business was when Evie noticed she needed to hire an editor to get everything done. It was a hard thing to let go of, but she is so glad she did. She almost wishes she started to outsource a little sooner. Quickly after her editor she hired a VA. Eventually, Lindsey ended up hiring Evie’s editor and Evie hired Lindsey’s VA.
It’s time to outsource when your time has traded places with your money as your most valuable asset.
When you don’t have any extra hours in the day, you are mega overwhelmed, and you are wearing 5 million hats it’s time to outsource.
If you are not working on your business, it’s because you are too busy working in it, which may mean it is time to outsource the things you do not have to physically be doing.
In addition, it’s time if there is no space or room to vision cast where you want to take your business. You need to have the space to analyze your business as the owner and CEO of it.
You know it’s time to outsource when your time has traded places with your money as your most valuable asset.
There is a misconception that you are losing money while outsourcing. You are actually getting all of those tasks off your plate in order for you to reset your mind, focus, and space in your workday to focus on the things that will move the bottom line further in your business and make more money in the long run. You have to keep this vision in mind.
Before you are ready to outsource, you need to have a general overview of your entire business. You need to know the big picture of what should be happening, why it should be happening, and all the specific tasks you would need someone to take over. You do not ever want to be ignorant or uninformed as a boss, CEO, and business owner when handing something off to another team member.
You want to know what you are doing in your business, even if you don’t know all of the technical details. You need to understand the basic principles and strategies. For example, if you are outsourcing your bookkeeping, you still need to know your numbers, strategy, and goals. You can’t just toss your books at a bookkeeper and run the other way.
You still need to be an informed CEO and COO of your business that is aware and in charge of what you want to have happening in your business. You can take hands off certain roles and tasks, but make sure you still have eyes on that as well.
There is a balance of needing to outsource as well as having a hand in everything in your business.
For example, when photographers outsource editing, if you do not have your style nailed down, it is going to be hard to work with an editor and relay exactly how you want them to edit.
Your business will not grow if you have a tight grip on absolutely everything. You have to let go and trust other experts and professionals to handle things with you. You started your business for it to work FOR YOU, not the other way around. You started your business to have freedom and flexibility.
Being self-employed means you’re supposed to have freedom. When we don’t learn to let go and not clench fist every single thing in our business, then we work for the monster that becomes business instead of our business working for us and our lifestyle.
If you’re baby fresh, you do not need to outsource right now. Just slow down. You don’t need to (and probably shouldn’t) outsource day 3 of your business.
1.“No one else can do it the way I can.”
You have to get rid of this mindset. You have to let it go. For example, if you are a photographer you may think that no one else can edit like you can. But that is a lie. You can train someone to edit the way you do. You can still have final approval. Think of how many additional hours you could free up if you outsource something. What other needle-moving tasks could you focus on? In order to grow you have to let go. You also have to recognize you’re not an expert at EVERYTHING and you don’t have to be. And you can’t be. When you let go of tasks you can focus on what is important and scale your business.
2.“I’m not good enough to have a team”
CUT THAT OUT RIGHT NOW! YES YOU ARE!
You need to step back and look at this objectively and logistically. Don’t let the fear that you are not enough or that you can’t handle a team or being a good boss hold you back. You learn these things and grow as you step out and do them.
Are you mega overwhelmed, lacking free time, and can’t tackle your to do list? Then you are ready to start and you are good enough. Get out of your own head and quit believing the lie that you are not good enough. Outsourcing isn’t as scary as you’ve built it up to be in your head. Start small and go from there.
If you think you are ready to begin outsourcing, don’t be afraid to ask questions. As someone around you who has a team or has already started to outsource and ask them about their first steps. Be willing to google things as well.
The reality is, you have to start with baby steps and evaluate the things that are sucking the life and time the most in your business.
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WASSUP FRIENDS. We’re Evie + Lindsey, co-founders of this wild partayyy called The Heart University. Our goal is to empower entrepreneurs to kick freaking BUTT in their businesses, dive down into the heart of their why and how, and serve you with all possible tools you’ll need to up-level your business game and CRUSH those goals of yours.
Whether you’re coming to an in-person workshop, joining our online course, or soaking up all the strategies via this blog or our podcast, we’re STOKED you’re here + can’t wait to see you out there kicking butt.
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