August 12, 2021
We’re going to go out on a limb here and say this might be our best episode ever. If you DARE skip this one or hop off this episode, your life will be worse for it. We’re not kidding. Why are we saying this so boldly? Why do we so desperately want you to hear today’s episode?
Because we had the complete honor of chatting with the incredible Brian Biro and let us just tell you what he had to say will change your life – as a business owner, as a leader, as a parent, as a child, and as a human being. Within the first 10 minutes of chatting, Brian had us in TEARS and then again at the end. In the best way possible.
Now if you don’t know Brian Biro, he is known as America’s Breakthrough Coach! A major client of his once described him best when he said: “Brian Biro has the ENERGY of a 10-year-old… the ENTHUSIASM of a 20-year-old, and the WISDOM of a 75-year-old!” (And after chatting with him on today’s episode, we could NOT agree more with that. Brian is a coach, speaker, and author who’s delivered over 1,800 presentations around the world over the last 30 years. As the author of 15 books including his bestseller, BEYOND SUCCESS, and his brand new THE ROI OF KINDNESS, Brian was rated #1 from over 40 Speakers at 4 consecutive INC. Magazine International Conferences. With degrees from Stanford University and UCLA, Brian has appeared on Good Morning America and CNN. Brian was named one of the top 100 most inspirational graduates in the 75-year history of the UCLA Graduate School of Business. He was also honored as one of the top 10 interactive keynote speakers in North America, and one of the top 60 Motivational Speakers in the WORLD! And lemme just say Brian deserves EVERY single one of those accolades and titles because he truly is the real deal.
Today, Brian talks to us about some of the biggest lessons you’ll ever learn when it comes to being a leader. But before you mentally check out or even hop off this episode thinking “oh, I’m not a leader..” Stop right there. That’s not true, and Brian is going to reveal why. In one of the most impactful, empowering, and energizing episodes we’ve done, Brian covers the power of the pygmalion effect and how to harness that to change the lives of those around you, and how to create a culture of kindness and how that can skyrocket your life and business (not to mention the lives of those around you) far beyond anything you thought possible.
If you’re curious to know what sets some of the biggest and most-loved companies apart from their competitors and how you can use the same strategy and principles in your own life or business, don’t go anywhere.
Brian loves people, he believes in people. There are no overachievers, we all have more in us than we really know. He’s had three rockin’ careers. His first was a United States swim coach, working with young people to elevate themselves to their highest potential. He probably would still be coaching swimming but he had no life, so the next step was to discover some balance with life. He is probably the only person who went to graduate school to get more of a life than a job. Attending UCLA, where he met his wife and began his corporate career. Became a VP of a large transportation company in the PNW and then an international trading company. Doing that work made him realize he was here on this earth professionally to be a speaker and an author. For the last 31 years he has spoken all over the world about leadership, team building, thriving on change, and breaking through fears and obstacles.
Through that entire flow of three careers, the connector is it’s all about bringing out the best in people individually and collectively. This is what Brian is about.
A foundation of everything that Brian teaches is that everyone is a leader. Everyone is the CEO of our own life. How we show up every day is a big part of our leadership. How we deal with adversity, challenge, change, and uncertainty. That’s a part of our leadership. Most importantly of all, what kind of impact do we have on the people around us? Do we lift them up with that pygmalion spirit? We are all leaders, but Brian has never felt a stronger pull in his lifetime to see a rebirth of a whole new revolution of kindness in our world. In the last five years, he has seen more name-calling and separation. Most people think leadership and business are about being tough, you can’t show kindness. There is a powerful condition belief in business that being kind is weak. It doesn’t work, it’s a dog-eat-dog world.
Brian wants to prove how incredibly wrong that old conditioned belief is. That true kindness works, not only does it make you feel good to be kind but it absolutely works to the bottom road of the line. Part of this was on a community, national, and even international level to say that we can disagree without being disagreeable. We can get more done by being kind than we ever will by name-calling or narcissism which is the antithesis of kindness.
A KVP is a kindness value proposition. The best way to define it is a vision statement focused on bringing kindness into your culture. Businesses really depend on their culture. At the foundation of the culture, there is this idea of a kindness value proposition. Once you create one it will transform your team, decisions, your relationships with your clients and customers.
Example: An industry that we know a great deal about is fast food or also called quick-service foods. The average annual turnover for a quick service food business (how often you have to replace somebody in your company) is 170% a year. That means in an average restaurant they have to replace their employees almost two times a year. There are two companies in this industry that have built-in KVP’s. Those two companies are Chic-Fil-A and Starbucks. By having that KVP at the core of who they are, every training, new team member, or showing value towards surrounds that action. Giving kindness and finding pleasure in service. These two companies’ average turnover is 14% (Chic-Fil-A) and 24% (Starbucks) per year. It does remarkable things when you center everyone on the opportunity that comes from bringing kindness into every interaction you have with clients, customers, and each other.
It’s a transformational effect. When you focus on kindness you generate incredible word of mouth, incredible customer loyalty and you begin to generate incredible teamwork. Unless that kindness is to one another it won’t work.
The key thing is your KVP needs to be simple and short. Nevermore than ten words. The reason is unless it is owned by every single team member it has no value. Think of the K.I.S.S. principle, keep it simple superstar.
When Brian was the VP general manager of the international trading company, he learned this the hard way. They were in the industry in helping people believe in themselves and personal growth and yet they didn’t have that KVP vision statement to build upon. Having had no experience with this, Brian started to write something. What he wrote he thought was brilliant, it was a paragraph long. Afterward bringing it to his team, asking what did they like and what should they change. They didn’t keep one word of what he wrote. They ended up having a KVP that said, “We are champions of empowerment”.
His paragraph gave them momentum of what they were working for. Everyone on that team can recite it as easily as he can. Complete engagement of your team will transform your company. You will know where you are going and how you are going to get there.
People are hungry for kindness and want to deliver kindness. Engage that concept of kindness into that short vision/mission statement of ten words or less.
Chief Kindness Officer, the crucial ingredient is engagement. How do you do that? Deliver kindness through these seven habits every day because they will bring your KVP to life. Here are two of those seven:
We are all leaders, whether your leadership is a mom or a friend. You are constantly teaching others through your actions. Our job as the people that we lead, serve and love is that they know they are important, loved, and matter. To know they are significant. When people feel important they rise into an “oh yeah” spirit. The ultimate key to kindness is to let people know they are significant and important.
The greatest lesson in life that Brian has ever learned was that if there’s one thing that matters to our relationships, as a leader, as a parent more than anything else is to be fully present. Being fully present is a choice that we can make every day. We can start small, inch by inch anything’s a cinch.
The most important thing you can give to anyone that matters to you is to be fully present.
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WASSUP FRIENDS. We’re Evie + Lindsey, co-founders of this wild partayyy called The Heart University. Our goal is to empower entrepreneurs to kick freaking BUTT in their businesses, dive down into the heart of their why and how, and serve you with all possible tools you’ll need to up-level your business game and CRUSH those goals of yours.
Whether you’re coming to an in-person workshop, joining our online course, or soaking up all the strategies via this blog or our podcast, we’re STOKED you’re here + can’t wait to see you out there kicking butt.
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