August 31, 2021
In today’s episode, we’re talking about something that a lot of entrepreneurs might encounter at one point or another in their business career- pivoting.
Let’s face it. People change. Our interests change. Our lives change. And sometimes that means our businesses have to change with it.
Knowing HOW to navigate a change of direction in your business can be tricky. It brings up questions like “What if people don’t like the new direction I’m going in?”, “How can I pivot without losing my followers?”, and “How can I serve 2 audiences at the same time?”
Well, today we’re tackling the big question on pivoting and going into all those nitty-gritty questions to help YOU navigate a business or brand pivot.
We have both done it with our photography businesses into business coaching, and multiple other things so we have LOTS of nuggets for you.
Pivoting your brand or business is something that you might deal with sometime in your entrepreneurial journey. Let’s face it, life changes. Circumstances change. Your personal interests change. Culture changes. By default, your business WILL change over time. We can almost guarantee you, the business you start or have started will not be the same business you have 30 years from now.
A HUGE aspect of being a really great entrepreneur is learning to roll with the punches, learning to grow when it’s time, and PIVOT when needed or when your gut tells you it’s time.
However, pivoting is a slow action. It does not and should not happen overnight. Picture pivoting like a huge cruise ship slowly turning in the open ocean. Whether it’s just 90 degrees or a full 180 degrees, when you change direction on a HUGE ship, it cannot happen immediately.
When it comes to pivoting your business or brand, if you turn too fast you’ll either sink the boat or throw off all your passengers (hint: they don’t like that).
Let’s break this down into how NOT to pivot and how TO pivot.
Unless you are launching a brand new business. That’s different from pivoting the one you had before.
Don’t do it fast and don’t do it not true to yourself.
If you’re unclear about where you’re headed then the pivot might get really convoluted and messy and confuse your audience. Knowing where you’re going and which direction to start pointing your ship in will help your audience understand the transition slowly happening.
As you slowly pivot, think of the percentage of your income that is coming from your old way of doing business vs. your new pivot. That’s a good way to look at the percentage of your social media content that should be speaking to each of those different avatars.
What percentage of your income right now is coming from your salon clients, and what percentage of your income is coming from other hairstylists learning from you. Whether it’s coaching calls, mentor sessions, workshops, etc. We see it a LOT because going into education is a popular pivot. If you aren’t selling anything for other business owners to purchase or consume, why would you create content for other business owners? ONLY create content that is marketing towards something you offer.
Pivoting can be done successfully when you go slow. That’s the bottom line. When you map out where you’re going, how you’re going to do it, have a game plan in place, pivoting isn’t that scary. AND the majority of your audience will stay along for the ride. If some choose to leave, it’s probably because the new destination you’re heading your ship to now no longer is where they want to go. And that’s OKAY.
The Heart Shop: www.theheartuniversity.com/shop
The Content Photo Minor: https://theheartuniversity.com/content-minor
If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.
WASSUP FRIENDS. We’re Evie + Lindsey, co-founders of this wild partayyy called The Heart University. Our goal is to empower entrepreneurs to kick freaking BUTT in their businesses, dive down into the heart of their why and how, and serve you with all possible tools you’ll need to up-level your business game and CRUSH those goals of yours.
Whether you’re coming to an in-person workshop, joining our online course, or soaking up all the strategies via this blog or our podcast, we’re STOKED you’re here + can’t wait to see you out there kicking butt.
GET OUR 'TOP 5 APPS WE USE FOR INSTA
GRAB OUR FREE GUIDE BELOW ON THE TOP 5 APPS WE USE IN CONJUNCTION WITH INSTAGRAM TO UP LEVEL OUR INSTA GAME! TRUST US, YOU'LL BE A PRO IN NO TIME!
ARE YOU RIDING FRONT SEAT ON THE INSTAGRAM STRUGGLE BUS LATELY?