October 5, 2021
Today’s episode is a topic we’ve never specifically dived deep into before, so we’re freaking excited about this! Today we’re chatting about all things affiliate marketing. Not only is this a great way to serve your audience with the brands, companies, or products they need it’s also a great way to earn some extra side cash. A lot of big bloggers or influencers make a vast majority of their entire income off affiliate marketing!
But it might feel a little confusing and overwhelming at first or maybe you’re thinking “oh, I don’t have a huge audience, I can’t use affiliate links yet…” well THINK AGAIN!
Today we’re breaking down what affiliate marketing is, how you can utilize it to its full potential, how to get started, what companies/platforms we recommend starting with, and the biggest mistakes to avoid. It’s a fun deep dive into the world of affiliates
It’s where you share a brand or company and if people purchase the product or sign up for the service using your code or link, you get a kickback. A small percentage of that sale from that company gets sent to you. Your buyer that is using your link to buy will never pay anything extra it is the company that is giving you that small percentage. You are acting as an advertiser for them.
It’s a great way to enhance your business and diversify your income first off. In the age of social media, we’re naturally sharing our lives, right? As you’re building your business or brand, you’re going to be sharing aspects of your life, your lifestyle, your business, and things you enjoy. You SHOULD be doing those things because they’re a great way to connect with your followers, build relatability, share your expertise, etc. By nature, people are going to ask where things are from, what you used in a certain scenario, or where you shop, etc. The more you share online, people will ask. That’s a fact.
It’s awesome if you could get a kickback of money just from sharing a product or company that you already were sharing in the first place with an affiliate link. You DON’T have to be a fashion influencer to do affiliate marketing. We often think of clothing brands and fashion when we hear the word affiliate, but it’s SO much broader than that.
Affiliate marketing works the BEST when it’s not spammy. So avoid sharing things that AREN’T a natural fit. If you’re constantly sharing companies and brands and products that are all over the place and don’t align with the brand you’ve built, it’s going to create distrust with your followers and they’ll be less likely to purchase when you share a link. Which doesn’t help you in the long run. So ONLY partner and affiliate with companies you GENUINELY love and use.
Most of the time: JUST SIGN UP! We will say, with certain companies, it may depend on your follower count. But it’s worth a try either way! Here are the most common companies/avenues we recommend:
Examples: We have affiliate accounts with Honeybook, Gigi Pip, Lulus, Flodesk, etc. All companies that we use and love daily. You can reach out to the company you love and ask if they do affiliate marketing. Many of them do and can help you set up there, including many small businesses and business owners.
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WASSUP FRIENDS. We’re Evie + Lindsey, co-founders of this wild partayyy called The Heart University. Our goal is to empower entrepreneurs to kick freaking BUTT in their businesses, dive down into the heart of their why and how, and serve you with all possible tools you’ll need to up-level your business game and CRUSH those goals of yours.
Whether you’re coming to an in-person workshop, joining our online course, or soaking up all the strategies via this blog or our podcast, we’re STOKED you’re here + can’t wait to see you out there kicking butt.
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