November 24, 2020
SOOO did you hear the big news!? We officially launched The Heart Shop – a digital resource online shop for Creative entrepreneurs. We’ve been working on this shop for over a year now and it’s FINALLY HERE!!!! Holy moly… The Heart Shop is your one-stop-shop for all our online courses ( YES you heard that right – all our courses can be purchased ANY time now), and introducing our brand new luxury website templates, pdf guides, social media graphic templates, and illustrations. We teamed up with our designer Sarah Crook – from Alisabeth Designs to create this shop as a resource to you. We’re PUMPED about it, so we wanted to take today’s episode to give you a little behind the scenes chat between us to share why we created this shop, what ALL is in it, why it will benefit your business a TON, and a special discount happening this week (if you’re listening the week of Thanksgiving 2020!)
We have always had the idea to create a digital shop in The Heart ever since we started. We knew we wanted to create more courses and decided now was the time to start!
A year and a half ago after finishing The Heart website, Sarah opened up her heart talking about wanting to create a template shop and it was that conversation when we put pen to paper. After Sarah sharing her heart with us realized we all were passionate and wanted to create that. It was a God thing that we all had so much peace about starting and feeling the Holy Spirit amidst it all.
It’s been over a year in the making with five different launch dates and having to push it back several different times. It goes to show you can have all these plans but the process may look different.
What we sell in The Shop:
Packed full of resources for creative entrepreneurs to help save you time and stress. Help you uplevel your business by setting-up an incredible brand, authority presence online, learn to serve your clients well, stand out from the crowd, excel at client communication, create workflows, and scale and grow your business.
To start it and build it well.
That is our heart of why we created The Shop, to see those results happen in entrepreneurs’ lives.
From The Heart’s perspective, we kept seeing all these resources but when you first start your business you don’t always know where to look for. There are so many resources and places to get them but there wasn’t a one-stop-shop for all of those. Some website templates only sell website templates and then there are pricing guide templates and just illustrations on another website.
We felt called to create a one-stop-shop, for the creative entrepreneur, the photographer, any service-based provider that could up-level their business as a whole.
Everything was designed with conversion in mind. It’s not like we just decided to create a template shop and everything is going to be designed and look pretty individually. That is where a lot of people find this one size fits all templates and you start to lose context quickly and ends up being a huge waste of money for people.
One thing we hear consistently is, “I bought this template and I installed it, but I couldn’t make it my own, or the platform was too difficult or the install instructions were too difficult.” The biggest priority for us was that conversion had to be the baseline for everything. When we created the guides and templates, everything is based on helping you accomplish your greatest goals for business. Converting those potential clients to paid clients.
On our templates, we included a call to action throughout every single page. You will not find a page that doesn’t have a next step. There are no dead ends. Those dead ends will get you and a lot of people will complain about not seeing a conversion rate. This is due to the fact you aren’t leading your potential clients to your doorstep per se or into your inbox. That paired with the incredible copywriter prompts it’s essentially a foolproof design.
We have given every single person everything they could need to set themselves up for success with these templates.
We walk you through everything in our installation videos that are not a one size fits all! Each video is specific to what you purchased. You will know exactly what to do, how to implement and customize. So you can truly make this template your own. One major concern is if you buy this template your website will look like everyone else’s but it will NOT! We have built a foundation for you to build upon so you can showcase YOU! This is a launching pad.
Sarah used to design specifically in Squarespace as it was user friendly, connects to blogs, narrative, and is an affordable platform. But the one thing about Showit is you are not confined with designs as you are with Squarespace. That is a huge downfall for a lot of people that want to have a website that doesn’t look empty or the typical standard white website with boxes of texts and images. We understand because you forget about those websites.
Instead of having to code in all custom designs in Squarespace, we switched to Showit and this has been a game changer. Showit is just like Squarespace, it’s drag and drop with no coding involved. It blew the roof off for things for us. The fact that we didn’t have to do any coding to get something to look like a work of art was so important.
Showit is completely a blank canvas. When you go in there are no square boxes you are confined to. It is still drag and drop and to edit- you just click on it and start! It’s the most straightforward platform in the world. That is the main thing, it is so freaking easy to use and build in a way that it is easy to organize within the media library.
You will see that when you go into the templates they are filled with artwork and elements but they are each their item so they can be seen by Google. They can be ranked by Google. It can be indexed.
You can categorize all your images, branding, and fonts. Showit makes it easy to incorporate a WordPress blog which is 15,000 times better for your SEO. Everybody knows WordPress and it is because they are the best of the best when it comes to your blog.
Another perk of Showit is you can edit the web and the mobile site side by side. Having a mobile-optimized website is key in this day in age. The majority of people who are looking at your website will be looking at their phones. Over 50% of all website traffic worldwide is done on a mobile device. On other platforms you can’t edit the mobile site on desktop, it is audio generated from your original site.
We have an exclusive discount code for Showit to save you 10% off your first subscription with ‘HEART”.
The first thing is we GIVE you the copywriting prompts instead of “lorem ipsum”. We don’t know anyone else that does that. We don’t just do that on the website templates but also on the PDF guides. If you purchase a wedding welcome guide from our shop, each page has a category (about me, education about first looks, pricing, etc) and then writing prompts for each one and what to include there. It’s huge!
The website templates specifically wanted to hit four completely different styles. Whatever style you identify with the most can fit you, which by the way we have a super fun quiz that you can take on the shop that will help you find the perfect template for you.
Four very different styles:
From those, you can find a good starting point and then run with it. With each different template, you’ll get custom illustrations. An entire illustration pack with your purchase plus the prompts, and the installation guide. We have packed an astronomical amount in for! This is a steal!!
When we say this is a steal, we mean you are getting a template that looks like it is a custom design. We give you the freedom to customize it, with the foundation of the expert if you were to hire a designer. We put in so many cool things that you will not see in any other templates.
Even down to the details. We have walked and worked with Sarah in designing everything. We are focused on conversion and client experience and she being incredible at design so that these tools will uplevel your business and result in more sales, clients, and income. It might be an initial investment, but you have to spend money to make money and that’s just how business works.
All of these items go hand in hand, every single one. The guides go with the templates, the social media templates go with the guides and the templates. Everything can be used together and when you purchase a website template you get the illustrations included and then can take those illustrations to customize your social media temples and guides. The social media templates also come with assets.
We have packed in so much value and tools, to not only utilize them for your business but to customize them. It is foolproof. The possibilities for customization are endless. Our templates don’t limit you to the design they enable you to customize them however you could imagine.
Lindsey: a tie between Boho and Modern
Evie: Boho and Modern
Sarah: Modern template for the editorial vibe
With the website template, you can get so many ideas for placement for your own because they come with placeholder images, *that you HAVE to swap out. It gives you an idea of context.
We call Canva, Photoshop for dummies, don’t quote us. Most templates you purchase are for some form of Adobe. Adobe can be expensive and most don’t want to pay for that. That is why we chose Canva:
It’s FREE. Like yes, please!
Photoshop is hard. We have spent hundreds of hours wasting our time trying to figure it out. We wanted to design something beautiful, customizable, easy for you to use that would not take three months of your life to learn.
It will probably take an hour or two to customize these in Canva but the copy prompts are in there for you too.
Also available in The Shop are contract templates which will cover your butt as a photographer. Most are specifically for photographers but we do have a couple generic for entrepreneurs.
As we mentioned before our flagship education course called The Photo Major (used to be called The Heart University) is available at any time. Before we have done certain enrollment periods throughout the years but now you can purchase it at any time. That includes all of our courses, as well as our two mini-courses: the Posing Minor and the Content Photo Minor (how to take content photos of yourself).
A one-stop-shop to turn your business around. This is an incredible way for you to give your business a leg up in the New Year. A toolbox filled to the brim for you to kick butt in your business.
HoneyBook: share.honeybook.com/heart
In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!!
www.theheartuniversity.com/shop
CODE: THANKFUL for 25% off
www.theheartuniversity.com/apps
Showit: https://showit.co/
Get 10% off your first annual subscription when you listen!
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WASSUP FRIENDS. We’re Evie + Lindsey, co-founders of this wild partayyy called The Heart University. Our goal is to empower entrepreneurs to kick freaking BUTT in their businesses, dive down into the heart of their why and how, and serve you with all possible tools you’ll need to up-level your business game and CRUSH those goals of yours.
Whether you’re coming to an in-person workshop, joining our online course, or soaking up all the strategies via this blog or our podcast, we’re STOKED you’re here + can’t wait to see you out there kicking butt.
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