Done-for-you Instagram caption templates delivered to you monthly. Stop staring at your phone waiting for inspiration to strike. Inspiration is here.

say goodbye to writer's block

playbook

THE CAPTION

Instagram feels like this constant weight hanging over your head.

You spend hours every day just staring at a blank screen, mind totally blank on what the heck to say in yet another caption??

You’re burnt out trying to keep up with all the content you need to be creating, not to mention everything else in your business.

The idea of deleting the app is a constant temptation… (but you also know how important it is for your business…GAAAHH.)

The crickets on your posts are deafening and discouraging.

You’re utterly stuck at your current follower count and growth is stagnant.

You feel like you’re glued to your phone and you’re sick of it. Can’t you just have your life back?!

Posting consistently on the ‘gram is… well let’s be honest… not happening. It’s just too dang overwhelming.

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GET THE PLAYBOOK

You feel like every single day you wake up and have to write the next Romeo & Juliet in 2200 characters and let’s just be real… you’re just not William Shakespeare. (It’s okay to admit it. There’s only one of him.)

when it comes to Instagram, creating consistent, quality content feels like the bane of your existence? 

Can we all just admit...

Your business is THRIVING because you actually have time to focus on the rest of your biz… not just Insta 24/7.

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It’s possible to save time, AND make a deep and lasting impact while boosting your engagement and sales.

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You get consistent DMs and comments saying “I resonated so hard with this post. I feel like you wrote it just for me.”

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Your business explodes as you have more time to focus on things that drive your bottom line.

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You will save HOURS of time (and stress) and can actually enjoy the app again.

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You can wave bye-bye to the days of stressing over your captions each and every day.

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You’re not just getting more followers on Instagram… you’re attracting the RIGHT followers.

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Every day you will have a GOLD MINE of quality captions to pull from for all of your posts.

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there’s a world where...

But what if we told you

Imagine having 20 prewritten, customizable caption templates delivered straight to your inbox every single month. Imagine not having to scratch your head every dang day trying to come up with something to say on social, and instead having a template to pull from every day of the week. 

What if we said you didn’t even need to imagine? The Caption Playbook is the resource you never knew you needed, until now. No more writers block. No more typing and hitting backspace a bajillion times feeling like a dumbo.

The solution to your Instagram woes

INTRODUCING:
THE CAPTION PLAYBOOK

I NEED THIS SO BAD!

SEE AN EXAMPLE

what the templates actually look like

"The minute I got my hands on these templates, I immediately started to copy, paste, and customize them to fit my unique niche and brand voice. As a designer, my Instagram is either my playground, or the thing that bites the dust during busy seasons. These captions are so universal, witty, and quite literally put the fun back into posting for me. The response I got from the first post I made using the Caption Playbook was astronomically different than my regular on-the-fly styled captions. These babies turned comments into conversations, which is what it's all about for me!"

Adison childers

4. Sit back & watch the engagement & sales roll in

3. Spend 5 minutes customizing & then BAM, post

2. Receive 20 caption templates every single month

1. Sign up FOR THE PLAYBOOK to get your life back

How it works

I NEED this!

Mmmkayyy gimme the details.

PAY ANNUALLY

Save $39 by choosing the annual plan PLUS get bonus templates!

20 caption templates a month
2 months free (that’s 40 free captions!)
Less than 80¢ per caption
Fully customizable
Complete with quality hooks, prompts, and cta’s
BONUS: 30 Feed & Story Graphic Templates

ANNUAL PAYMENTS OF $189

PAY MONTHLY

MONTHLY PAYMENTS OF $19

20 caption templates a month
Less than $1 per caption
Fully customizable
Complete with quality hooks, prompts, and cta’s

Take back your life one month at a time, or upgrade anytime!

SIGN ME UP!

LET's DO THIS!

 

check out the bonus
feed graphics

You don't have a bajillion bucks to hire a social media manager to do it for you.

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You’re ready to take back your life & time.

05

Coming up with captions is preventing you from showing up effortlessly on social media.

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You KNOW writing isn’t your strong suit.

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All your time in your biz is being sucked into the gram.

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You’re a creative business owner trying to utilize Instagram to market your business but feeling so overwhelmed.

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Let’s break it down. The Caption Playbook is the perf resource for you if

 but is it for me?

Well this sounds 
 cool... 

Well this sounds 
   cool... 

SIGN ME THE HECK UP

Over the years we’ve built a combined following of 107k followers and written nearly 4,000 Instagram captions that have converted to multiple 6 & 7 figure businesses. We’ve learned by trial and error what works and what doesn’t, and we’re here to make YOUR Instagram game a crap ton easier.

You ready to take your social media to the next level?

We’re Evie + Lindsey, co-founders of The Heart University, an education company on a mission to empower and equip creative entrepreneurs with the tools and strategies you need to kick butt in your business. We grew our businesses primarily through Instagram marketing, building a powerful and engaged following, turning followers into raving fans and clients, and serving our people DANG WELL along the way. 

you might be wondering who the heck we are & what makes our caption templates the bomb.com. Valid question.

get to know us

“I honestly didn’t think these would work because you guys are in the wedding industry so I was a little befuddled, but I thought I’d give it a try. And HOLY SH*T like they really do work even if you’re not a wedding photographer. The first day I posted [a caption playbook template] I had over 15 or 16 comments and that’s way more than I normally have. I got over 100 likes when I normally only get 50-60.”

Sarah, the cowgirl
photographer

Tell stories that impact lives & leave a legacy

Create raving fans who will show up for you

Curate trust & connection with your AUDIENCE

Build know, like, and trust factor TO BOOST SALES

Here’s the bottom line, people thrive on connection & storytelling. And captions allow you as a business owner to:

Let us guess: you’ve spent HOURS close to tears over your captions and trying to post every single day to IG. you’re about ready to scream & curl up under your covers at this point. You’ve been told Insta is important and captions even more so, but WHY?

Why do captions even matter?

We can’t offer a knight in shining armor, but we can offer The Caption Playbook. (And personally, we think that’s even better. ;) )

Let’s avoid burnout & overwhelm, shall we? 

It’s time to work smarter, not harder.

Will this work for my industry?

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If you are a creative business owner trying to build your brand on social media, then the answer is yes. Regardless of whether you're a service based business or a product based business, we've intentionally crafted and created these monthly captions to work for YOU. Our captions drive connection, facilitate engagement, and help position you as an expert in your industry!

What’s the price?

02

The Caption Playbook can be yours 2 different ways: By choosing either the annual subscription plan or the monthly subscription plan. The annual plan is $189 per year, paid all up front. The monthly subscription plan is $19 per month, paid monthly.

Do I choose the monthly or annual plan?

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By choosing the annual plan you receive 20 templates per month, get 2 months free (40 captions FREE!), plus 20 BONUS beautifully designed feed & story graphics customizable in Canva. The annual plan is more money up front, but you do get 2 months free + the bonuses. By choosing the monthly plan, you pay per month, receiving 20 caption templates each month with no extra bonuses.

Can I cancel my subscription at any time?

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Yes! By joining The Caption Playbook, your payments will be automatically paid each month or year (depending on which plan you choose). However, if you ever decide you no longer wish to receive the monthly templates you can cancel your subscription at any time.

Are they templates or complete captions?

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Both! Some captions require no tweaking whatsoever and can just be copy and pasted. However, most of the templates do have fill in the blank sections purely because every business and individual is SO different. Plus we HIGHLY encourage you to make these your own and apply the templates to your own business and brand voice to get the most out of them!

Can I upgrade my membership?

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Yes! If at any point you want to upgrade from the monthly plan to the annual plan, all you need to do is come to this page, purchase the annual plan, and our system will automatically remove you from the monthly payment plan from that date forward. Your subscription lasts a year from the date you choose to upgrade before it automatically renews your annual subscription.

How does it work?

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When you sign up for The Caption Playbook, you'll receive the current month's caption templates immediately. Then on the 1st of every month you'll be emailed a reminder that the new month's playbook has been uploaded into the Caption Playbook portal. We recommend you download each month's PDF so you never lose them. Spend 5 minutes tweaking each caption, post, and you're done!

How and when will I be billed ?

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When you choose the Annual plan you will be billed immediately upon purchase. There will not be another payment taken from your account until the next year on the same date. When you choose the Monthly plan you will be billed automatically upon purchase, and then every month on the same day of the month as the date you originally joined.

Will I get access to previous captions?

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No. You will get access to the current month's captions that you sign up for, and every month thereafter that you remain apart of the Caption Playbook. You do not get access to previous month's captions because then you would be getting them for free when other's were paying to access to them. 

What kind of captions are in the playbook?

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We intentionally create our caption templates the same way we've created our own Instagram content over the years: strategic, intentional captions that invite connection from your followers, encourage engagement, showcase your expertise and personality, tell interesting stories, and present yourself as an expert in your industry.

questions

FREQUENTLY
ASKED

PAY ANNUALLY

Save $39 by choosing the annual plan PLUS get bonus templates!

20 caption templates a month
2 months free (that’s 40 free captions!)
Less than 80¢ per caption
Fully customizable
Complete with quality hooks, prompts, and cta’s
BONUS: 30 Feed & Story Graphic Templates

ANNUAL PAYMENTS OF $189

PAY MONTHLY

MONTHLY PAYMENTS OF $19

20 caption templates a month
Less than $1 per caption
Fully customizable
Complete with quality hooks, prompts, and cta’s

Take back your life one month at a time, or upgrade anytime!

SIGN ME UP!

LET's DO THIS!

check out the bonus
feed graphics

SEE AN EXAMPLE

Join The Caption Playbook & you'll be invited into your own student portal, where every month you'll receive 20 customizable strategic caption templates.

included with the caption playbook

Check out all the goods

what the templates actually look like