Welcome to the complete Instagram marketing course For creative entrepreneurs ready to experience explosive growth + sales online.

major

THE INSTAGRAM

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Converting followers into paying customers is effortless and purposeful.

You’re known as an expert in your industry and your audience is spreading your name like wildfire.

You know how to harness the power of the Instagram algorithm to your own advantage.

You’re whipping out insane captions that serve your ideal client, resulting in HUGE growth, engagement, and sales.

Building a community of excited + engaged followers is your new normal.

You actually have time to spend on the rest of your business, outside of Instagram.

Without spending a dime, you’re waking up to tons of new followers, excited to engage with you.

Creating content becomes a breeze and you’re able to batch it weeks in advance.

You’re able to see TEN TIMES the results online with HALF the stress or time.

You know exactly what to create on Instagram to reach your ideal customer day after day.

Imagine a world where:

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But in reality, you're here...

You’ve tried showing up on your stories cause you’ve heard that’s good, but you feel awkward and shy and who would care about what you have to say. Like, seriously, WHAT DO YOU SAY?!?

You’ve heard Reels can grow your following and you’d love to try them, but frankly? They intimidate the heck outta you. You don’t know how to dance, pointing is stupid, and legit HOW are people even getting music on their videos? It’s a mystery to you.

UGH. It’s all just so freaking complicated. What’s even the point?

Knowing Instagram is good for business but you’re honestly just tired & over it.

So you spend hours scrolling through your phone’s camera roll trying to find a photo that *kinda* looks okay-ish to post on your feed. OH crap, then you realize you need a caption to go along with it. Cue the eye roll because you’ve been told your captions *HAVE* to be these long, inspirational, meaningful odes to life and you just don’t have the freaking energy.

Cut to 3 hours later that you’ve spent racking your brain trying to write SOMETHING while hitting the backspace button (more times than you’d care to admit). PHEW, you finally have something that you’ve deemed “meh” at best.

You post and get a whopping 2 comments. One is your own hashtags (that you just guessed at cause honestly what’s a hashtag?) and the second comment is your mom. Whoop de doodle doop.

Thanks algorithm.


you're not alone

HERE'S THE SOLUTION YOU'VE BEEN LOOKING FOR

Consider this your Ivy League Level Instagram Marketing degree… but it won’t leave you in years of debt.

THE INSTAGRAM MAJOR

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A complete step-by-step Instagram marketing course for creative entrepreneurs on how to explode your marketing online to experience unparalleled growth, community engagement, and sales.

introducing

If you’ve been trying to find a tool to put an end to the struggle that is Instagram, then look no further—the Instagram Major is for YOU! Evie and Lindsey begin and end the course with what matters MOST: WHO you are and WHY you’re doing what you’re doing. They truly get back to the heart behind your business, and then they show you HOW to implement those things while using the app by structuring the course information in a way that is easy to digest and put into practice. They break down the relevance of each marketing tool (feed posts, stories, reels, etc.) and how to execute them properly so you can see the most growth and engagement possible while watching your business transform. From the purpose of each type of content to the tools you can utilize in EVERY INTERACTION, these ladies cover it ALL so you leave feeling like an Instagram EXPERT. If they haven’t already proven it, this brand is trustworthy and foolproof, and the Instagram Major just adds to the list of reasons why you should get off the sidelines and GET IN THE GAME! If there’s ANY course that can help BOOST your engagement, lead you to your IDEAL clients, and make you fall in LOVE with serving your followers again—this is it.

@twillyjane

we pulled these numbers directly from our own stats.

imagine getting stats like these

1. Algorithm & Analytics  
2. SEO: Hashtags, Geotags, & Keywords 
3. Irresistible Engagement 
4. Separate or Combine: Business vs Personal 
5. The “IT” Factor
6. Setting Goals 
7. IG Boundaries 

Episodes:

Buckle up for this season as we tackle advanced understanding of the Instagram app and how to finally master the algorithm once and for all. From the technical knowledge of hashtag strategies to the mental + emotional MUST of setting boundaries with the app, this deep dive will be your final launching pad to exploding in your Instagram growth.

Next Level Strategy

04

6. Reels  
7. IGTV 
8. Lives 
9. Guides 

1. Feed Posts 
2. Captions 
3. Stories 
4. Story Highlights 
5. Bio 

Episodes:

Season 03 is where we get nitty gritty with Instagram. Consider this your step by step guide to understanding the purpose and functionality of each tool within Instagram and how to utilize each to the fullest capacity. The reality is that certain content performs better on certain features than others. You’ll walk away understanding how to utilize those strengths in each tool as well as all the hacks to make your content stand out.

Mastering The Tools of IG

03

1. Content Categories 
2. Content Pillars 
3. Content Calendar 
4. Batching 
5. Aesthetics 101 
6. Comparison: The Thief of Joy  

Episodes:

This season walks you from A to Z on how to partner with your newfound marketing principles to create a content strategy that will not only explode your growth, establish your expertise, and serve your ideal customer… but it will also make your content creation process 10x easier, allowing you to create double the content in half the time.

Content Creation

02

1. Welcome to the Instagram Major 
2. Knowing Your Expertise 
3. Finding Your Niche 
4. Know Who You’re Trying to Reach 
5. How to Stand Out 
6. Pain Points & Brand Messaging 


Episodes:

This first season dives deeeepp into the foundational principles of marketing. Because all the hacks in the world won’t help you grow on Instagram if you’re missing the meat of marketing. Which is why we open the course tackling how to specifically hone in on who you are, your niche, and your ideal client, before moving on to how to strategically stand out online, and crafting your content to intentionally hit your ideal client’s pain points.


Foundations of Marketing

01

Wanna see the exact curriculum?

well that’s possible with  the instagram major

Content Calendar Template
Story & Feed Canva Templates
30 Caption Templates
25 Reel Ideas PDF
Apps to Use with Instagram PDF
10 Ways to Repurpose Content PDF
Weekly Story Framework
Adding a Shop to Instagram PDF
50 Hooks PDF
130 PG Course Workbook & Worksheets
Private Student Facebook Group
Access to Lindsey & Evie in FB Group

PLUS THESE BONUSES:

Create incredible content
+
share it with the right people
=
BAM, engagement, followers, saleS

Here’s the actual formula to thrive on Instagram. Yes, we’re just giving it right to ya. 

We might shock you but um... Guess what? There ISN’T a magic secret sauce to Instagram that is exclusively hidden and jealously guarded by the Instagram gurus. The algorithm doesn’t hate you. And it’s not out to get you.

Instagram isn’t that complicated…

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Cause let’s be real...you’re probably sitting there thinking: “wait… how do I create incredible content?? WHO is the right person? How do I share it with them??” or maybe even “it still just feels SO overwhelming!!!”


That’s where we come in.

But… while it’s truly that uncomplicated it also requires WORK and strategy.

Creating incredible content doesn’t just happen in your sleep… Knowing WHO the right people are takes strategic work… And knowing HOW to get that content in front of those “right people” is yet another mountain to climb.

Sooo… yeah. The “success” formula for Instagram isn’t confusing… and yet… yep, it’s still freaking confusing!

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Let us walk you through it, step by step. Your marketing game will be revolutionized forever, and easier than you could ever imagine.

Cause here's the reality...

Without a doubt, I am not sure I would rather digest Instagram course from anyone but Evie and Lindsey. And let me freaking tell you... they do. not. disappoint!! This course is JAM packed with inspirational, tactical, and business gold for anyone knowing a little OR a lot about Instagram. Whichever camp you are in, I promise you, this course is going to immediately up-level your Insta-game. Now I’ll be honest, I have wondered: “Is a course on Instagram really worth it? Follower counts and engagement aren't everything, right?” Let me speak to that thought: The Instagram Major is not only an incredible crash course for winning on Instagram, but teaches you through the lens of effective marketing and branding principles for your business as a whole! So that, those follower count and engagement metrics ACTUALLY convert into raw business profitability! I can guarantee that you will come away from this course feeling well-equipped, inspired, creative, resourceful, and confident to absolutely crush your Insta game. I could not recommend this more!

@nathanchanski

You'd honestly LOVE to use the free power of Instagram marketing to grow your business, but attempting to google stuff in the past... hasn't worked.

06

You dream of the day you have a fully engaged community rallying around a mission and your product or service. 

05

You’re a 9-5er desperately wanting to break free of your corporate gig and would LOVE to use instagram as a way to market your dream biz. 

04

You’re ready to stop spending HOURS every day trying to “post” to Instagram… and instead just getting caught up in the scroll hole (and wasting your valuable time) because you have no strategy or structure to your IG game.

03

You’re currently struggle bussing Instagram and *trying* to utilize the powerful tools IG offers (*ahem* like reels) to exponentially explode your reach and growth.

02

You’re a creative entrepreneur trying to grow your business + sales, buuuut you’re avoiding Instagram like the plague because it just feels WAY too overwhelming.

01

then the instagram major is about to change your life.

If any of these sound like yoU

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gimme the deets

….so guess what? That’s exactly what we did.

But let’s be real… reels can be HARD. It’s a whole beast in and of itself within Instagram. Heck, you have to know things like: filming, editing inside the Instagram app, editing outside the app, keeping up with trends, transitions, hooks, content conceptualizing, keeping people’s attention, cover photos, AHHH HELP!! Yeahhh…. We could spend an entire course in and of itself just covering the strategies and secrets behind Reels.

Ahhh, that all-powerful, viral-inducing Instagram feature: Reels

Now, Let’s Talk About Reels for a Second…

TELL ME MORE

A Reels specific intensive mini course that walks you through step by step, tried and true strategies and technical how-to tutorials showing you how to harness the unparalleled power of reels.

We also created the reels minor

In addition to The Instagram Major

Our Reels Minor paired with The Instagram Major. These two together are the next-level dynamic duo you’ll need to unlock exponential growth on Instagram.

we’re offering a bundle deal of the peanut butter to your jelly: 

this week only

1. 12 Reel Cover Photo Templates
2. Reel Trending Audio Cheat Sheet
3. 50 Reels Ideas PDF

bonuses:

Season 03, the final season of The Reels Minor, gives you exclusive bonuses to uplevel your Reels. From customizable Canva cover photo graphic templates, to a bonus PDF of top trending Reels music and sounds, to our jam packed bonus PDF giving you over 50 Reel Ideas you can get started on TODAY, these bonuses did not come to play.

bonuses

03

1. Editing within the IG app
2. How to Do Manual Transitions
3. Cover Photos
4. How to Get Rid of the Tik Tok Watermark
5. Using Canva templates
6. Editing in InShot


Episodes:

Season 02 of The Reels Minor is FULL of tutorial walkthrough trainings showing you exactly how to create Reels within the Instagram app, outside of the app, how to film multiple transitions, create cover photos, and SO much more. In this season we show you in real time episodes how we create reels from beginning to end, walking you through the thought process of creation, filming, editing, adding text, and posting.

Creating + Posting

02

1. Welcome & Why Reels?
2. It’s not just about reels..
3. Growth Strategy
4. Keeping People’s attention
5. Coming Up with Ideas

episodes:

Season 01 of The Reels Minor covers Reels strategy as a whole within your Instagram marketing. 
We walk you step by step through how to incorporate Reels into your content strategy on Instagram, how to approach trends, reel content ideation, and ways to stand out and go viral using Reels on Instagram.

The Strategies

01

the reels minor

curriculum

sign up for waitlist

REELS MINOR

$397

Season 01:
5 Video Episodes, 20+ minutes of educational content
 ($300 value)
Season 02:
6 Video Episodes, 92+ minutes of educational content
($1300 value)
Season 03:
3 PDF Bonuses + Templates
($600 value)

join waitlist

INSTAGRAM MAJOR

$1499

Season 01: 6 Video Episodes, 38+ minutes of educational content ($600 value)
Season 02: 6 Video Episodes, 37+ minutes of educational content ($600 value)
Season 03: 9 Video Episodes, 92+ minutes of educational content ($1200 value)
Season 04: 7 Video Episodes, 46+ minutes of educational content ($700 value)

join waitlist

The Instagram & REELS Bundle

$1749

The Reels Minor:
Season 01: 5 Video Episodes, 20+ minutes of educational content
($300 value)
Season 02: 6 Video Episodes, 92+ minutes of educational content
($1300 value)
Season 03: 3 PDF Bonuses + Templates
($600 value)

join waitlist

a savings of $500!!

The Instagram Major:
Season 01: 6 Video Episodes, 38+ minutes of educational content
($600 value)
Season 02: 6 Video Episodes, 37+ minutes of educational content
($600 value)
Season 03: 9 Video Episodes, 92+ minutes of educational content
($1200 value)
Season 04: 7 Video Episodes, 46+ minutes of educational content
($700 value)

10 Bonus PDFs & Templates ($900 value)
COURSE WORKBOOK ($800 VALUE)
Private student FB Group with INCREDIBLE community ($700 value)
Access to Lindsey + Evie in FB group ($1500 value)

plus:

10 Bonus PDFs and Templates ($900 value) COURSE WORKBOOK ($800 VALUE)
Private student FB Group with INCREDIBLE community ($700 value)
Access to Lindsey + Evie in FB group ($1500 value)

COURSE WORKBOOK ($300 VALUE)

best value

OR 12 payments of $149/mo

OR 12 payments of $169/mo

The Instagram Major offers you concise business tools and steps to uplevel your Instagram game, from finding your niche, filling up your content calendar, goal setting, using the coveted Instagram features--Reels, Guides, Stories--and finally working the Algorithm and so much more!! Every episode, Evie and Lindsey provide you with step-by-step actions you can put to use immediately at any point of your business journey. They also come with worksheets that help you tangibly materialize your goals, process, and outcome. From personal experience, it takes me around 1 day or 2 to come up with a Reel idea, film it, edit it, and write captions, then posting it. The most difficult part was just thinking of ideas and how to communicate that in an engaging way. After watching the first few episodes of the Instagram Major and doing the worksheets, I have filled my calendar with a whole month's of ideas for posts, reels, and stories and I CANNOT WAIT to implement them. This was such a game changer, and it actually left me with a couple of free hours to rest and be creative. If you want to build a community you love and attract your ideal clients without sucking the life and time out of you, I highly recommend the Instagram Major!!

@gellimyfranchesca

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No bots or fake followers were purchased. No “do-it-for-you” growth service was hired to grow our accounts. Only us showing up 100% real serving content that SERVED our ideal clients. That’s it.

We’ve grown a combined 112k followers organically over the years

Now look, we hate bragadocious “look at us!” shiz, but we do wanna be real, so here it goes: We know a LOT about Instagram marketing and building a brand online. From marketing + promoting a service to selling digital and physical products, we’ve done it all and learned how to do it dang well, and we’re here to pass ALL of those strategies on to you to see YOU succeed.

we’re Lindsey + Evie, the founders of The Heart University, co-hosts of the top rated business podcast The Heart & Hustle Podcast, and serial entrepreneurs who have grown & scaled multiple 6 & 7 figure businesses - almost entirely through organic Instagram marketing. 

Meet Your Teachers

check the stats

112K  4500  1.5M

followers

students

revenue

You DON’T have to be an extrovert to grow your business on Instagram. This course teaches you the strategies and tools to grow on Instagram being 100% YOURSELF. If you try to fake it or be someone else, it won’t work. No dancing necessary. (unless of course that’s your jam. ;P)

"But I’m not extroverted. I’ve seen your guys’ Instagrams. I’m not willing to be crazy & dance."

“Of course you guys have engagement and sales from Instagram. You have a TON of followers. I don’t. It won’t work for me.”

“Couldn’t I figure this out on my own? Why should I spend $$ on this course?”

We hate to burst your bubble, but EVERYONE starts somewhere. And we did too. The number you see next to our name today wasn’t always that way. We got here BECAUSE we did everything we’re teaching you in this course. We’re nothing special. If it worked for us, it can work for YOU too.

Sure. You totally *could* spend HOURS scouring the internet for tricks that might have worked for others. It’s possible. However, when you join The Instagram Major you get our tried and true method that we’ve honed over YEARS of marketing our businesses on Instagram. By choosing The Instagram Major you save time (and $$$), avoid our mistakes, and get resources, tools, worksheets that will accelerate your growth 100x faster than if you tried to do it on your own. Plus you’ll join a rock solid community of people ready to learn, grow, and support you along the way.

Now we know what you’re thinking…

Will this work for my industry?

01

If you are an entrepreneur, business owner, creator, or influencer trying to build your brand & business on Instagram, then the answer is yes. No matter what industry and regardless of whether you're a service based business or a product based business, we created this course for YOU.

What’s the difference between the minor & major?

02

The Instagram Major is our signature Instagram marketing course. It covers foundational marketing principles as well as teaches how to grow on Instagram as a whole. There are 4 seasons spanning over 213 minutes of video teachings, 10 bonus templates and pdfs, and a private student fb group. The Reels Minor is a DEEP dive mini course on Reels specifically. The Reels Minor is 2 seasons of 112 minutes of how to tutorials and video walk throughs, including a Bonus Season with 2 PDF bonsuses and Cover photo templates. 

Can I purchase anytime??

03

No. Enrollment period for The Instagram Major is closed. We'll be opening it back up in 2022.

What’s included?

04

To see a comprehensive list of everything included in The Instagram Major click here. To see a comprehensive list of everything included in The Reels Minor click here.

Do I get lifetime access?

05

Yes. As long as this course exists, once you purchase you're in for the life of the course. This course is not a subscription plan in the sense that you have to keep paying monthly forever to stay inside. It is a one time purchase in exchange for the course (however, there are payment plans to break up the payment if you don't want to pay all up front.) But after you're done paying the payment plan, there is no other fees.

If I buy individually, can I upgrade?

06

If you choose to purchase either of the courses individually, and then within this week of enrollment decide you want to upgrade to the limited time bundle, shoot us an email at hello@theheartuniversity.com and our team can help you enroll in both for just the difference of what you have left to pay. If you don't upgrade within this week's open enrollment, next time either course is offered you will have to pay full price. The bundle is only available at this price this week.

Are there payment plans?

07

Yes! There are payment plans available for both The Instagram Major and The Instagram and Reels Bundle. The Instagram Major payment plan is 12 monthly payments of $149. The Instagram & Reels Bundle payment plan is 12 monthly payments of $169. 

What's the return policy?

08

We have a 30 day money back guarantee. As long as you watch the full course, show effort of implementation, and are still not satisfied with your purchase within 30 days, we'll happily give you your money back! 

What sets this course apart from others?

09

The Instagram Major isn't a simple course teaching you how to get more followers on Instagram (though it does do that). It's a course focusing on the foundational WHY behind everything you're doing in your Instagram marketing. We walk you through how to do it, why to do it, and the in depth marketing psychology and marketing strategy behind your Instagram as a whole. Plus when you purchase this course you're being added into an INCREDIBLE community of like-minded entrepreneurs working together to support and grow together!

Can I purchase the major or minor individually?

10

You can! You'll save money by bundling the courses now, but if you wish to only purchase The Instagram Major or Reels Minor individually you can.

Is this self paced/how long will it take to finish?

11

The course is self paced so you can go on your own timeline that works for your own schedule and life! You can work through as slow or as fast as you'd like. We do recommend watching the course in order, as well as actually doing the work in the workbook as you go vs. binging it all at once without filling out the worksheets. 

Are Reels covered in the Instagram Major?

12

Yes! There is an entire 40 minute long episode in Season 3 of The Instagram Major teaching you how to use Reels as well as the strategy behind them. In that episode we walk you through a tutorial of us filming & editing a reel from scratch. However, because there's SO much more to Reels than could fit even in that 40 minute long episode on a course about Instagram as a whole, we created The Reels Minor mini course that is a DEEP dive on Reels specifically. The Reels Minor walks you through multiple real time tutorials on editing in IG, editing outside of it, nailing transitions, how to make good cover photos, and LOTS more!

questions

FREQUENTLY
ASKED

Influencers

Course creators

Business coaches

Product shops

Hair stylists

Makeup Artists

Wedding planners

Florists

Photographers

Videographers

Copywriters

Graphic designers

Web designers

Lifestyle bloggers

Real estate agents

Accountants

Etsy shop owners

Calligraphers

Interior Designers

Authors

Wellness brands

Apparel Brands

Jewelry Shop Owners

Virtual assistants

Personal trainers

Health Coaches

Lawyers

Will this work for my business??

If you’re trying to grow and market your business on Instagram, this course is perfect. But to give you a list to start (this is by no means exhaustive!) this course is perfect for:
Prepare to get bombarded with a bunch of
“I found you through Instagram” emails.

This course is perfect for ANY and ALL entrepreneurs and specifically creative business owners. 

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Here’s the deal: We’re beyond confident in this course and our content. We know this works. We’ve seen it work for ourselves as well as hundreds of our coaching and course students. We’re so certain about these strategies and results that we offer a 30 day money back guarantee. All you have to do is complete the entire course, actually implement the lessons, and we guarantee you’ll see results. If you take the full course, implement the strategies we give you, and are still not feeling it, just shoot our team a message, send proof of completion + implementation, and we’ll happily give you your money back. 


30 day money back guarantee

Our Heart Promise

REELS MINOR

$397

Season 01:
5 Video Episodes, 20+ minutes of educational content
 ($300 value)
Season 02:
6 Video Episodes, 92+ minutes of educational content
($1300 value)
Season 03:
3 PDF Bonuses + Templates
($600 value)

join the waitlist

COURSE WORKBOOK ($300 VALUE)

INSTAGRAM MAJOR

$1499

Season 01: 6 Video Episodes, 38+ minutes of educational content ($600 value)
Season 02: 6 Video Episodes, 37+ minutes of educational content ($600 value)
Season 03: 9 Video Episodes, 92+ minutes of educational content ($1200 value)
Season 04: 7 Video Episodes, 46+ minutes of educational content ($700 value)

join the waitlist

The Instagram & REELS Bundle

$1749

The Reels Minor:
Season 01: 5 Video Episodes, 20+ minutes of educational content
($300 value)
Season 02: 6 Video Episodes, 92+ minutes of educational content
($1300 value)
Season 03: 3 PDF Bonuses + Templates
($600 value)

join the waitlist

a savings of $500!!

The Instagram Major:
Season 01: 6 Video Episodes, 38+ minutes of educational content
($600 value)
Season 02: 6 Video Episodes, 37+ minutes of educational content
($600 value)
Season 03: 9 Video Episodes, 92+ minutes of educational content
($1200 value)
Season 04: 7 Video Episodes, 46+ minutes of educational content
($700 value)

10 Bonus PDFs and Templates ($900 value)
COURSE WORKBOOK ($800 VALUE)
Private student FB Group with INCREDIBLE community ($700 value)
Access to Lindsey + Evie in FB group ($1500 value)

plus:

10 Bonus PDFs and Templates ($900 value) COURSE WORKBOOK ($800 VALUE)
Private Elite FB Group with INCREDIBLE community ($700 value)
Access to Lindsey + Evie in FB group
($1500 value)

best value

OR 12 payments of $149/mo

OR 12 payments of $169/mo

Two words: Game Changer. I'm a list girl, someone who likes to know the step-by-step and the reasoning behind everything before I get started. Thus, my account (and followers) have suffered in the past. But y'all, I'm telling you, this course was the blueprint, know-how, and reasoning I needed to help me get my Instagram back on track. I can guarantee that I will be revisiting this course throughout my Instagram career to remind me of the principles & help me navigate some of the more tricky stuff like strategizing to serve and sell equally. If you are a visual, auditory, or even do-it-yourself type learner, this is the course for you. They visually show you how to do things, talk you through all the crucial things, AND the course comes with worksheets that help you work through the thought process while you learn. Thank you so much, Evie and Lindsey, for this amazing courses that has helped me so much when it comes to planning my Instagram; I can't wait to see all the growth that comes out of applying what I have learned! 

@annieshannon.co

join the waitlist

Prepare to get bombarded with a bunch of
“I found you through Instagram” emails.

Prepare to get bombarded with a bunch of “I found you through Instagram” emails.

let's get this party startedddddd

Sign Up Now

Choose your payment plan

The Instagram Major Course

PAY IN FULL

SPLIT IT UP

"one payment of $1499

12 monthly payments of $149

Bundle the 2 courses & Save! 

The Instagram Major & The Reels Minor

PAY IN FULL

SPLIT IT UP

one payment of $1748

12 monthly payments of $169