THE PHOTO MAJOR
LEMME GUESS...
You’re struggling to maintain a consistent stream of inquiries, let alone stay consistently booked.
Pricing makes you want to hide under your bed for the rest of your life.
Natural + vibrant posing is the holy grail of your life; yet… it’s just not happening.
Struggle bus CENTRAL for you is creating deep, real relationships with your clients that in turn create natural, authentic emotions in their photos.
Imposter syndrome is paralyzing you from chasing after your dreams.
Instagram makes you want to punch a wall, and you’re convinced the algorithm is out to ruin your life.
You want to break into destination weddings + elopements, but like HOW?!
You can’t get raving reviews to save your life.
introduction
01
The information in the course is priceless. I am an established photographer and fellow educator, yet I still walked away learning a lot from each class. I also have to comment on the professionalism of the video production. This stuff is NOT EASY and every bit of it is so well done from the sound to the editing to the online platform where you access the class. I am amazed by what these two have executed and can’t wait to see the results of this course ripple through the photography industry. Whether you’re considering picking up a camera for the first time or you’ve been at it for years, The Photo Major will be such a valuable purchase for you!"
ABBI HEARNE
The Seasons
Meet THE PHOTO MAJOR
Your solution has arrived
I WANT MORE DETAILS
advanced photography
01
going pro
02
03
growing your biz
04
death to prom pose
05
The season for the entrepreneur who’s either: new to the industry and business side of things, or the experienced pro needing a complete refresh and a kick in the pants to uplevel yet again. We cover everything from posing and editing (two of our most demanded and in-depth topics) to getting clients when first starting out to that elusive topic of branding (hint: it’s not that scary!!!) and creating a firm foundation for your business to not only grow, but thrive!
The season for the entrepreneur who’s ready for a serious step up in their business. The one who’s needing a solid kick in the arse. (LOLZ keeping it G-Rated fam!) We cover some of the most challenging and overwhelming topics to small business owners: marketing, nailing a cohesive style within your work, styling your couples, SEO, blogging, how to be a storyteller, the BIG topic on pricing yourself and standing confidently in that, and SO. MUCH. MORE.
The season for the entrepreneur struggling with social media in general and Instagram specifically. Constantly blaming the “algorithm” for the struggles? Hate to break it to ya, but it’s probably not the algorithm’s fault. We cover (in-depth!!) everything from practical strategies to curate your feed (aka your storefront to the world), creating real captions that convert followers into raving fans, & so much more!
The season for the creative entrepreneur ready to wave goodbye to the “struggle bus” of growing a successful business. We discuss the meaty and vital topics of client communication, niche marketing, and how to easily get raving reviews from your clients. Are you feeling ready to get your life back and stop wasting time working 27/4 in your business? Yeah. We cover that in workflow. And that’s just scratching the surface...
An ENTIRE season dedicated to teaching you how to get authentic, candid, movement based images from your clients. With five 40+ minute long episodes, you'll get to watch us in the field shooting real life clients. In this season we cover how to pose couples, families, senior portraits, wedding parties, & a wedding couple. We teach you the vital things to do that will result in natural, fun-loving images (hint: 90% of it happens BEFORE you ever touch your camera.) And quite literally so much more...
** This season is sold separately as The Posing Minor**
advanced photography
01
going pro
02
03
growing your biz
04
death to prom pose
05
S1E1 - What’s Your Why?
S1E2 - How To Get Clients + Portfolio When First Starting
S1E3 - Finding Your Brand: Turning Your Personality into Profit
S1E4 - Second Shooting
S1E5 - How to Not Suck At Editing
S1E6 - Worth, Value, and Identity
PDF: Software A Photographer Needs
PDF: Content Ideas
PDF: Our Favorite Equipment
S2E1 - Get Out of Your Own Way
S2E2 - Marketing: The Power of Storytelling
S2E3 - Pricing: Let’s Talk Money
S2E4 - Weddings 101
S2E5 - Creating Cohesive Work
S2E6 - Fake It Til You Make It
S2E7 - Crushing Client Consultations
S2E8 - Styling Your Clients
S2E9 - Websites That Convert
S2E10 - Websites That Convert - Continued
PDF: SEO Like a Pro
PDF: Blogging
PDF: Template - Wedding Questionnaire
PDF: Guide to Features + Submissions
PDF: Client Consultation Guide
PDF: Outfit Guide Template
S3E1 - Numbers Don’t Define Your Worth
S3E2 - You’re Not Taylor Swift - Curate Yo Feed!
S3E3 - Captions That Matter
S3E4 - Building Relationships With Followers
S3E5 - Hashtags and Geotags
S3E6 - Serve, Serve, Serve
PDF: Go-To Apps for Instagram
S4E1 - Niche Marketing: PICK YO THANG
S4E2 - Client Communication & Experience
S4E3 - Workflow
S4E4 - How to Get Rave Reviews
S4E5 - So You Wanna Be A Destination Photographer?
S4E6 - Outsourcing 101
S4E7 - Outsourcing: Editing
S4E8 - Outsourcing: Systems
S4E9 - Dreaming & Goal Setting
PDF: Email Templates
PDF: Let's Talk About Taxes
PDF: Backup Workflow
PDF: Time Inventory Worksheet
PDF: Outsourcing Worksheet
S5E1 - Intro to Posing
S5E2 - Couples
S5E3 - Families
S5E4 - Senior Portraits
S5E5 - Wedding Party
S5E6 - Bride & Groom
PDF: Questions to Text Couples Before Their Session
PDF: Posing Prompts & Directions
PDF: Posing for Individuals + Groups
BAck to overview
"The Photo Major is a MUST for any creative who wants to crush it on their own. As a guy, and a videographer, I’ve found it really difficult to find instructional content that I can apply to my business and style - some courses I’ve looked at are too specific to certain “types” of creatives or industries. Evie & Lindsey knock it out of the freakin’ park on EVERY aspect of being a successful creative in any industry, whether you're a guy or girl, IT'S ALL HERE. The Photo Major is literally loaded with every imaginable tip and trick in the book."
brady clayton
Professional version: we’re two full time, adventurous, destination photographers, educators, and influencers trottin ‘round the globe and takin’ life by the horns. Individually, we both hit 6-figure incomes within the first 2 years of going full time. Our hearts beat to see people stepping into their God-given callings, living their lives to the fullest, and fully embracing their passions. We’re the founders of The Heart University - a creative business resource and education company for entrepreneurs ready to fearlessly go after their dreams.
Real version: we’re hot mess weirdos who both love a good wild dance party, a nice glass of wine, messy, muddy hikes and adventures, leggings + no makeup (ain’t nobody got time fo dat!!!) and music jams at the top of our lungs… whether it’s on key or not. YEP. The end.
who the HECK are Lindsey + Evie?????
Alright, this sounds cool but...
"Whether you are in your first year of business or your fifth year of business, I truly believe that EVERYONE could benefit from purchasing The Photo Major, as Lindsey and Evie drop knowledge bombs and educate from the heart like no one in this industry has done before. As someone who is going into their 6th year of business, this course taught me new tricks and tools that have very quickly made a positive impact on my business (literally within a 24 hour period). SAYYYY WHHHHHAATTT??? Seriously. True story."
alex lasota
"These ladies showed us a sneak peek into The Photo Major and I AM ABOUT IT. I have already attended a workshop and guess what!? I'm hoping in on this course too. There is so much to learn from these women and they teach in such an amazing way! They never look down on you for being in a different place in your business or your craft. They're here to build you up and remind you and teach you that no matter what point you're in YOU GOT THIS. They not only give you tools for your business, but for you life. This improved the quality of both of those things for me!"
sarah mcclure
five stars all around!
HERE’S WHAT OUR CURRENT STUDENT’S HAVE TO SAY
DON’T TAKE OUR WORD FOR IT
S1E1 - What’s Your Why?
S1E2 - How To Get Clients + Portfolio When First Starting
S1E3 - Finding Your Brand: Turning Your Personality into Profit
S1E4 - Death to the Prom Pose
S1E5 - How to Not Suck At Editing
S1E6 - Worth, Value, and Identity
PDF: Software A Photographer Needs
PDF: Content Ideas
PDF: Comprehensive List of our Favorite Prompts & Poses
PDF: Posing for Individuals + Groups
S2E1 - Get Out of Your Own Way
S2E2 - Marketing: The Power of Storytelling
S2E3 - Pricing: Let’s Talk Money
S2E4 - Weddings 101
S2E5 - Creating Cohesive Work
S2E6 - Fake It Til You Make It
PDF: SEO Like a Pro
PDF: Blogging
PDF: Template - Wedding Questionnaire
PDF: Guide to Features + Submissions
S3E1 - Numbers Don’t Define Your Worth
S3E2 - You’re Not Taylor Swift - Curate Yo Feed!
S3E3 - Captions That Matter
S3E4 - Building Relationships With Followers
S3E5 - Hashtags and Geotags
S3E6 - Serve, Serve, Serve
PDF: Go-To Apps for Instagram
S4E1 - Niche Marketing: PICK YO THANG
S4E2 - Client Communication & Experience
S4E3 - Workflow
S4E4 - How to Get Rave Reviews
S4E5 - So You Wanna Be A Destination Photographer?
S4E6 - Dreaming & Goal Setting
PDF: Questions to Text Couples Before Their Session
PDF: Our Favorite Equipment
PDF: Templates - Magic Email - Follow Up Email
PDF: Let's Talk About Taxes
PDF: Backup Workflow
S5E1 - Intro to Posing
S5E2 - Couples
S5E3 - Families
S5E4 - Senior Portraits
S5E5 - Wedding Party
S5E6 - Bride & Groom
PDF: Questions to Text Couples Before Their Session
PDF: Posing Prompts & Directions
PDF: Posing for Individuals + Groups
/ NEXT
PREVIOUS
"I wasn’t sure what to expect when I signed up for Evie and Lindsey's education. I thought OK who are these crazy girls and why are they always dancing?? I did know I saw something in Lindsey & Evie that I WANTED. I saw the way they SERVED and LOVED on each and every one of their followers- the way they left me feeling every time I watched their videos, or read their inspiring captions. The feeling of being welcome. (And in a vicious industry built on competition- it was refreshing.) I knew this was something I wanted for my business but i need a KICK IN THE BUM. This course is a DUMP TRUCK of good information I didn’t even know I needed..."
claire friesen
/ NEXT
PREVIOUS
"To be completely honest, I was uber nervous about writing this review. I had been trying to decide and go full force about starting my photography business for over a year. Crazy anxiety on the whole situation. I spotted your free episode, and figured "Oh what the hell," and went for it. After watching that I felt sort of unstoppable. I couldn't help but think, "If this one free episode made me feel this way, imagine what the course is going to make me feel like." So I marked the date it opened on my "manly" calendar. I woke up yesterday morning and enrolled in the course. I'm only 3 episodes deep right now, and I couldn't be happier. I am taking it all in, and took the leap to put my dreams out there. I have NO doubt I can make this my career..."
kd seegars
/ NEXT
PREVIOUS
"YOU NEED THIS COURSE! As someone who's dabbled in photography for about 3 years, but has only been doing it professionally for a year, I was looking for a way to really boost my business and get myself to the next level. I was getting inquiries through emails and DMs, but it wasn't to the caliber that I wanted. And most weren't the "dream clients" I was wanting to target... Being a visual learner this is so important for me because I love being able to write things down and read information off of paper because for me it sinks in more. After watching the full course and sinking into it, I've now gotten those "dream clients," and I'm booking more in 1 week than I have in 1 month previously. It's because I'm showing up as ME..."
renee kardash
/ NEXT
PREVIOUS
"I just wanna put together a quick appreciation post for this course. Since taking this course it's made a huge difference in my business, and I'm SO excited about it! I'm more confident in my pricing, my value, and myself! In the last week, I've booked 4 weddings! Like whaaa, and yesterday I had a potential client reach out, and we chatted pricing via email. I met her and her fiance over coffee a few hours later and THEY BOOKED ON THE SPOT because they loved not only my work but my personality, which is just so crazy to me. So a huuugggeeee THANK YOU to Evie and Lindsey for this course. Thank you for reminding me to stay true to myself, my value, and the person God created me to be."
savannah joslin
/ NEXT
PREVIOUS
"The Heart and I were meant to be. The universe knew this was the crucial next step for me and my business and pushed me to join in! HOLY SMOKES, was the universe right!! I knew that I was going to learn things from these ladies that would fast track my success, but I also assumed I could have eventually figured all of it out on my own as well. I WAS SO WRONG! There are so many amazing things that I learned from these amazing women that I would have NEVER been able to learn on my own!!! They dropped knowledge bombs on me left, right and center!!! I knew I would learn amazing things about topics like social media and unposed posing..."
tara hill
/ NEXT
PREVIOUS
"I just wanted to share for those of you that are not destination wedding/elopement photographers that this course IS IN FACT for YOU too. This Photo Major is in no way, shape, or form limited to solely wedding photographers. Does it serve those folks too? Absolutely! But it does more than just that! This course is BOOM dynamite and has taken my work to the next level. SERIOUSLY, I can not thank Lindsey and Evie enough! Sincerely, the girl who primarily shoots families and babes!
Jess kramer
/ NEXT
PREVIOUS
"I was talking to my best friend yesterday about this time last year & the gratitude of where I am today. This time last year, I wasn't a photographer. I had basically given up on that, calling it a hobby at best. I was trying to find something that was "safe" to pursue. When this course became available, I wondered if it was something that would help me. I think I purchased it on a whim, not thinking anything of it, not thinking it would really amount to anything special. Now, because of the course, the group of amazing individuals cheering me on in the student elite group, and Lindsey and Evie... I'm sitting here booking weddings & vendor shows AND I have a wedding booked in ICELAND in a year. Like WHAT!? Honestly, I could sit here and cry..."
Caroline rex-murphy
/ NEXT
PREVIOUS
"Back in January 2019 I bought this online course. Yes it was expensive. Yes I was skeptical. Yes it was an investment. And yes. It was 150% worth it. I thought I knew what I was doing. I thought I had it all figured out. Buuuuuut LOL I did not. Since purchasing the course, watching all of the seasons and episodes, taking notes, and putting what they teach into practice - my business has taken a complete 180 turn. I didn't even know what I didn't know. I've learned how to create meaningful relationships with my people and how to go above and beyond expectations. My goal for this year when I bought this course? Book ONE destination wedding, elopement, engagement session - it didn't matter. I have booked SIX. And all of that goes back to what I learned in this course from Lindsey and Evie."
sarah cole
Here's even more love for this course
STILL FEELIN' A LIL UNSURE??
SPREAD IT OUT WITH PAYMENT PLANS
12 monthly payments of $260
PAY IN FULL & SAVE $$
ONE TIME PAYMENT OF $2600
38 COURSE EPISODES
13+ HOURS OF VIDEO CONTENT
20 BONUS PDFS + TEMPLATES
ACCESS TO ELITE ONLINE COMMUNITY
LIFETIME ACCESS
30 DAY 100% MONEY BACK GUARANTEE
38 COURSE EPISODES
13+ HOURS OF VIDEO CONTENT
20 BONUS PDFS + TEMPLATES
ACCESS TO ELITE ONLINE COMMUNITY
LIFETIME ACCESS
30 DAY 100% MONEY BACK GUARANTEE
"Honestly, this was the absolute BEST thing I’ve ever done for myself. Not just my business…MYSELF. I thought I’d learn a few new tips and tricks from Lindsey and Evie. BOYS AND GIRLS, LET ME TELL YOU. I’m not exaggerating in the slightest when I say I got that and soooo much more. Lindsey and Evie keep it completely real while also being completely loving. They’ll straight up tell you what you’re doing wrong, but they’ll back it up with words of encouragement so you don’t leave feeling defeated."
briaNna robinson
CHECK OUT THE HYPE REEL
Oh you want more?
"I decided to join because 1. I love Lindsey & Evie and 2. I needed help with unposed posing. Yes. I literally did this to learn one thing. Little did I know I would be getting way more than I could have imagined. I learned exactly what I came for but also walked away with quite a few other things. I gained confidence: In the “Worth, Value, & Identity” video I realized how much I was holding myself back by not knowing myself and not taking care of myself. The way they teach is life changing. They care not only about giving you the tools to grow your business but also to grow as a person."
kelsey mcgovern
real life students. real life results.
still need convincing?
S1E1 - What’s Your Why?
S1E2 - How To Get Clients + Portfolio When First Starting
S1E3 - Finding Your Brand: Turning Your Personality into Profit
S1E4 - Death to the Prom Pose
S1E5 - How to Not Suck At Editing
S1E6 - Worth, Value, and Identity
PDF: Software A Photographer Needs
PDF: Content Ideas
PDF: Comprehensive List of our Favorite Prompts & Poses
PDF: Posing for Individuals + Groups
S2E1 - Get Out of Your Own Way
S2E2 - Marketing: The Power of Storytelling
S2E3 - Pricing: Let’s Talk Money
S2E4 - Weddings 101
S2E5 - Creating Cohesive Work
S2E6 - Fake It Til You Make It
PDF: SEO Like a Pro
PDF: Blogging
PDF: Template - Wedding Questionnaire
PDF: Guide to Features + Submissions
S3E1 - Numbers Don’t Define Your Worth
S3E2 - You’re Not Taylor Swift - Curate Yo Feed!
S3E3 - Captions That Matter
S3E4 - Building Relationships With Followers
S3E5 - Hashtags and Geotags
S3E6 - Serve, Serve, Serve
PDF: Go-To Apps for Instagram
S4E1 - Niche Marketing: PICK YO THANG
S4E2 - Client Communication & Experience
S4E3 - Workflow
S4E4 - How to Get Rave Reviews
S4E5 - So You Wanna Be A Destination Photographer?
S4E6 - Dreaming & Goal Setting
PDF: Questions to Text Couples Before Their Session
PDF: Our Favorite Equipment
PDF: Templates - Magic Email - Follow Up Email
PDF: Let's Talk About Taxes
PDF: Backup Workflow
S5E1 - Intro to Posing
S5E2 - Couples
S5E3 - Families
S5E4 - Senior Portraits
S5E5 - Wedding Party
S5E6 - Bride & Groom
PDF: Questions to Text Couples Before Their Session
PDF: Posing Prompts & Directions
PDF: Posing for Individuals + Groups
"I just wanna put together a quick appreciation post for this course. Since taking this course it's made a huge difference in my business, and I'm SO excited about it! I'm more confident in my pricing, my value, and myself! In the last week, I've booked 4 weddings! Like whaaa, and yesterday I had a potential client reach out, and we chatted pricing via email. I met her and her fiance over coffee a few hours later and THEY BOOKED ON THE SPOT because they loved not only my work but my personality, which is just so crazy to me. So a huuugggeeee THANK YOU..."
rachel shields
"YOU NEED THIS COURSE! As someone who's dabbled in photography for about 3 years, but has only been doing it professionally for a year, I was looking for a way to really boost my business and get myself to the next level. I was getting inquiries through emails and DMs, but it wasn't to the caliber that I wanted. And most weren't the "dream clients" I was wanting to target... Being a visual learner this is so important for me because I love being able to write things down and read information off of paper because for me it sinks in more..."
erin ortiz
but wait, there's more!
FAQ's
A one time payment of $2600
or 12 monthly payments of $260
(P.S. Once you purchase in full you’re in fo lifeeeee!!!!)
If you book ONE wedding from this course it will pay for itself. And trust us... you'll book WAY more if you implement the tools & strategies we teach you.
WHAT'S THE INVESTMENT?
01
The course is sold in it's entirety, with the exception for Season 5. Season 5 is sold individually as The Posing Minor. You can find that right HERE.
BUY INDIVIDUAL SEASONS?
02
This course is open all year round now! You can enroll at any time!
Registration window?
03
38 videos totaling over 13 hours of educational video content.
Full course workbook.
20 in depth pdfs & templates.
Private FB group for students to ask Q's, connect, find community, and plan meetups. You can see the entire course breakdown right HERE.
WHAT'S ALL INCLUDED?
YEP! You don't get kicked out of the course after a certain period of time. When you buy the course you're in FO LIFE.
DO I GET LIFETIME ACCESS?
We designed this course for photographers, but any creative entrepreneur looking to uplevel their biz can definitely benefit from the principles and strategies taught! The examples will just obviously be in photography language.
IS IT JUST FOR PHOTOGS?
04
05
06
YES! You get a better deal if you buy in full, but we do have payment plans available for 12 payments of $260.This is NOT a subscription plan. By choosing payment plans you are still committing to paying the FULL thing. Similar concept: you don't buy a fridge with a credit card & decide to stop paying halfway through. Not how it works Nancy.
PAYMENT PLANS AVAILABLE?
Investing in yourself and your business will ALWAYS pay off. And getting your ducks in a row sooner rather than later is freaking brilliant. Don’t wait until you fall flat on your face to start investing in yourself!
I'M NEW, IS THAT OKAY?
We designed this course to be consumed as a whole. We give you the exact blueprint for how we went from $0 to running 6 figure photography businesses in 2 years. We do not offer individual seasons (with the exception of Season 5- The Posing Minor) because in order to get the MOST out of this, you need the full thing.
IF I DON'T NEED IT ALL?
07
08
09
YES! We have a 30-day money back guarantee. If after purchasing and taking the course you feel like this isn't the best fit for you, send us an email and we will be happy to refund you. We just ask that you watch the course in it's entirety to determine that it's not the right fit.
IS THERE A RETURN POLICY?
This course is open year round. You can enroll and join the party anytime!
THE NEXT ENROLLMENT?
HECK NO. While there are 2 episodes that are wedding specific (second shooting & weddings 101) every other principle taught in the course can apply to ANY photographer. Our posing season even has episodes on posing families & seniors (not just couples!)
IS IT JUST FOR WEDDING PHOTOGRAPHERS?
10
11
12
We dive down into the heart. It's why we chose the name. We don't just talk about business strategies and tools. (Although we definitely do LOADS of that!!!) We also go straight for the heart of your business and your mental roadblocks. If your foundation isn't secure, all the business strategies in the world won't help. You might fly for a little bit, but eventually you’ll crash and crash hard. We want you to soar and soar without stopping.
You have to know what you're doing and why you're doing it. You have to stop doubting yourself, letting fear run your life, and being terrified of failure.
There are workshops + retreats out there that just empower you to succeed.
There's education + courses that are purely strategy based.
We do BOTH thoroughly. Because combined, it's a freaking weapon. You'll be unstoppable.
What sets this course apart from others?
13
"I just wanted to say THANK YA'LL so much for everything you guys taught me! You literally covered SO much content and it was all SO eye opening! I swear ever since investing in your education my business took off. I only had 5 weddings booked at the beginning of the year. Now, I'm fully booked and almost fully booked for next year. LIKE WHAT!!! Never thought that would have been possible! Your words of encouragement made me push harder and harder to get here! So I just wanted to say THANK YOU BUNCHES! I couldn't have done it without you two! BEST INVESTMENT EVER!"
hannah martini
Dance Off
Can't let you go without a
