May 26, 2020
If the word “sales” makes you think of sleazy car salesmen, the heebie-jeebies, and annoying as heck infomercials, you know the ones that say, “BUT WAIT, THERE’S MORE! BUY THE WHOLE PACK NOW AND YOU’LL GET 5 EXTRA PRODUCTS. THAT’S 10 ITEMS FOR THE LOW LOW PRICE OF $19.99”, then pull up a chair and let’s chat.
Here’s the deal: sales aren’t bad. In fact, they’re insanely wonderful! You just have to change your mindset. We’re about to do that in today’s episode. Today we walk through the 3 mindset strategies that you need to shift in order to crush your sales moving forward and to be confident to boldly talk about them to everyone you meet.
If you’re tuning in to this episode, we take it you are struggling with sales. You may equate sales and selling to a slimy car salesman. You don’t want to rip people off, you don’t want to feel icky, and you are afraid to raise your prices or charge what you are worth because you feel like you are robbing someone. You don’t share, market, or promote what you offer because you want to avoid “annoying” people. The bottom line is you are afraid to price yourself or market anything because you believe selling is sleazy.
Did we just describe you? If so, stop the lies! Selling is NOT sleazy. We’ve got to change the mindset.
Today we’re gonna talk about 3 strategies to completely smash sleazy sales to smithereens.
When your product or service solves a problem, enhances someone’s life, and serves your customer you’re the best dang human alive!
Think through your own life. Have you ever had the biggest headache of a situation, and then your saving grace steps in? For example, it could be an incredible babysitter to help while you work on your business or a robot vacuum to clean up your dog’s hair, or a dishwasher after washing dishes by hand.
Do you feel like you were swindled out of your money? ABSOLUTELY NOT. You sing praises to those solutions every single day. You would gladly spend that money all over again because you NEEDED and WANTED those products or services and they changed your life.
Think through your ideal customer and think through what problems they are facing today that you can solve. When you offer a solution to a problem or a fix to a pain point in your customer’s life you are going to be able to sell it in a genuine way.
The number one thing that you need to keep in mind when you are approaching your sales mindset is if your product or service solves a problem that your customer is having.
Build a solution. That’s the bottom line here.
Have you ever been so confident in your work that you would call your service or product life changing?
If you don’t fully believe that what you’re doing is life changing then of course you may feel slimy trying to sell it to people.
You must have confidence in what you’re selling. To get confidence, practice, invest in education (free or paid), practice, make mistakes, learn, grow, get better, ask for feedback, learn from it, practice, practice, and practice. When you practice something you inevitably going to get better and gain confidence.
Lack of confidence seeps through everything. Your clients and audience will notice it. When you’re not confident in what we’re offering, people will not buy from you.
Here is an example:
Phone company 1: “Being a top phone brand is our dream. We’re hoping to get there soon!”
Phone company 2: “THE BEST DAMN PHONE YOU WILL EVER BUY.”
Which company would you buy a computer from? Obviously the second company. They believed in their product.
In order to boldly proclaim, “HEY IM THE BEST DANG {fill in what you do} OUT THERE. BOOK ME IF YOU WANT THE EXPERIENCE OF A LIFETIME”, you actually have to believe it. You have to believe that you are solving a problem and fixing a pain point. When you know that and have a product, experience, or service that changes people’s lives, that confidence that is going to make selling not sleazy at all. You have to believe it. You have to think that when someone hires or buys your product their life will literally be drastically changed for the better. Project THAT kind of confidence.
Do you believe in YOURSELF as a business? Do you value your time? If you don’t, you’re likely scraping by charging next to nothing because you don’t believe you or your time is worth it. Even if you JUST started your business yesterday, you may not have the experience but you are still giving your time. For a service, you’re SHOWING UP. That should be worth something. For a product, you’re spending TIME creating it. You should be charging for that TIME.
Selling isn’t bad or sleazy.
Posting your product or service on Instagram multiple times does not equate you to a mischievous car salesman just trying to get a quick buck.
Money isn’t bad. It’s a currency just like time is. Selling is essentially two things. It is valuing you as the creator and valuing your product enough to know it will solve a problem and change someone’s life. BOOM. DONE. THAT’S. IT.
Putting a price point on something is honoring the time and value of whatever it is your selling. Stop making it more complicated. Own it. Own your product, your time, your life, your business,
Own it. If you’re proud of something you made and know it’s valuable, then shout it from the rooftops. If Susan down the street thinks you’re annoying then guess what SUSAN… this product ain’t for you. AND THAT’S OKAY.
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WASSUP FRIENDS. We’re Evie + Lindsey, co-founders of this wild partayyy called The Heart University. Our goal is to empower entrepreneurs to kick freaking BUTT in their businesses, dive down into the heart of their why and how, and serve you with all possible tools you’ll need to up-level your business game and CRUSH those goals of yours.
Whether you’re coming to an in-person workshop, joining our online course, or soaking up all the strategies via this blog or our podcast, we’re STOKED you’re here + can’t wait to see you out there kicking butt.
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