Today Allee did not come to PLAY on this episode and dropped FIRE for all our entrepreneurs on all things marketing here today. We start with a 10,000-foot view perspective. Allee gives us one of the most pinpointed and easy-to-understand definitions of marketing that will probably make your jaw drop and a million ideas explode in your brain on what to do in your business. She then discusses some of the biggest mistakes she sees entrepreneurs making in their marketing (and how to avoid or fix them in your own business!).
As if that weren’t enough, we then dove even deeper and more tactical by walking through how to know exactly where to focus your time and energy in your marketing right now. Because let’s be real, there are a million and one opportunities or “must do” options facing you today… so how do you narrow those down and focus on what’s right for you, your business, and your customers.
Allee gives tangible steps on how product shop owners can handle customers abandoning carts, and how service-based owners can stop getting ghosted. She also covered identifying your ideal customer so you know EXACTLY who you’re talking to, and so much more. It’s seriously so packed it’s unreal.
Plus the last like 10 minutes we asked Allee what the best and worse parts of working for us are and….. There’s tea spilled. It’s hysterical.
Allee’s Story
Allee was raised in a small town in Kentucky and got her start in marketing with sports marketing and Coca-Cola. After feeling called higher, she fundraised her way to a residential entrepreneurial program in Silicon Valley when she was just 23. Since, she has started multiple companies, worked in ministry at Propel Women + Christine Caine Ministries, and is a nationally recognized digital strategist with her agency Malibu Media! She is a business mentor and a podcast host focused on cultivating transformation in the lives of women ready for more in life, faith, and business.
Definition of Marketing
Marketing is creative in charismatic leadership that helps someone find the solution they are consciously or subconsciously thinking. It is sales with a heartbeat in motion and it helps people decide whether this is for me or isn’t. And that is it.
Biggest mistakes small business owners make with their marketing
- Your social media is not marketing, it is a subset of marketing. Marketing is a very large thing and encapsulates communication in any way that your ideal customer is encountering you and your brand. Social media is a very little piece.
- Trying to do everything. We all have our flavors of communication and leadership and we are each crafted so uniquely on purpose. Your unique flavor is perfect for someone else out there and it’s up to you to share it so they can figure out if you are for them. Their taste is your taste. Others won’t like your flavor and that’s on purpose and the point.
- Staying in the testing phase. The beginning action gives you data and then that data you want to do more of which will give you a connection with your ideal client.
A 360 marketing experience for an average small business owner
Marketing is putting yourself out there and it can be scary but don’t let that keep you from trying things. There are five different parts of the ecosystem:
- Strategy: Launching things actively, having an active audience, tight core messaging, and copywriting.
- Digital: Social media, website, SEO, any ads that you use. Mobile experience if you are texting your audience.
- Traditional: Your identity, referrals, retail, your packaging, anything printed out.
- Outreach: PR, pitching yourself, walking up to a booth at a trade show.
- Platforms: E-commerce platforms, places, and platforms where you can connect with people, assets management, etc.
At a high level of business, people are using all of those. Your job isn’t to do all of them, your job is the creation and doing your job or service really well. You will scale your company and with that your marketing scales. So don’t try to do all the things. It’s not achievable to do that, so have grace and have the vision of what that could look like down the line and then hold down the fort with action that is doable. With the big picture in mind.
Marketing psychology
One, it is not about you. It is not about you, it’s about them. How you are serving them if they’re a right fit, and if you can change their life or make them better.
When you know that and you walk that walk, you are serving them. You and your personality are the bonus points that everybody forgets about. When they find those bonus points, you are the one they pick. No one can copy you.
People want to be seen and known.
What are the best and worst parts of working with us??
Best: You have the best hearts and I really believe in The Heart as a whole and the vision you have in it long-term. It’s amazing to work with people that you prayed existed.
Worst: Lindsey, you ask questions and when you ask me questions, it makes my heart stop. The gravity of the earth shakes. Evie, you’re a fairy that flutters around, and I need you to get into the house and work.
What is your favorite book you’ve read recently?
A Game Plan for Life by John Wooden
Show notes
Lightroom Editing Challenge: www.theheartuniversity.com/challenge
Lunya: www.lunya.co
Use code HEART20 for 20% off!
Episode 113
A Game Plan for Life by John Wooden
Follow along with Allee:
www.rightupyourallee.com
www.malibumedia.co
Right Up Your Allee Show
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