If you’re an entrepreneur looking to build and scale a business while maintaining your freedom, sanity, and home life. Prepare to be mind blown today as we talk all about scaling the smart way through systems, optimization, and outsourcing.

Stacy dropped FIIIREEE today for all of us entrepreneurs who want to grow our businesses without sacrificing our sanity. We covered how to know when you’re ready to begin doing things differently and implementing processes and systems, what the first step is to begin outsourcing, and how to know if your team is actually making you money or costing you thousands of unnecessary and wasted dollars, and how to go about onboarding team members the smart and lucrative way. We PEPPERED Stacy with detailed questions on scaling, outsourcing, building out systems, and working smarter not harder. 

If you’re ready to get a good leveling kick in the pants today, don’t go anywhere. 

 

Stacy’s Story

Stacy got started by doing a hobby, teaching dancers in her parent’s backyard. They went from 17 girls to 100.  Now today she has two performer art studios in Milwaukee. 

Stacy has made a name for herself as an expert in growing small businesses. In addition to being a Business Growth Coach, Stacy is a bestselling author, host of The Foot Traffic Podcast, and founder of the Foot Traffic Formula – helping small businesses around the world get more customers in the door, more profit in their pocket, and more happiness in their homes. 

 

The telltale sign that an entrepreneur needs to start incorporating systems in their business

We think were almost there and then there is this moment of “I’m never going to get there”. “This isn’t working”, or “I’m not building a business that doesn’t need me”. It needs you 7 days a week. It’s that pivotal moment of “I need to fix something because it’s not working”. 

That doesn’t mean you are not successful. It’s assessing how much do you enjoy your business right now? Do you get to actually turn it off? And when you turn it off, can it make money without you? The answer for that is a lot of times no. 

 

The first step is to start creating systems that will run by themselves

You’ve got to acknowledge that what is happening is not the sustainable path. You have to realize that you need to make changes or you’ll still be there three years later. Be real with yourself. Getting bigger can actually make it messier. 

Realize that getting help is okay, even if it’s a virtual assistant or someone to work on your social media 5 hours a week. It doesn’t have to be anything big or scary. The only way you get to multiply your time is when you start to delegate. 

You have to make sure the people you have in those seats are getting you an ROI. If you hire a social media manager but you don’t make money from social media, now you are paying that salary, but not bringing any money in. Think about how you are outsourcing and how you can see that return as fast as possible. 

 

Running your business without micromanaging your business

Go back to first hiring that virtual assistant to help you be that righthand. The big thing you need to be thinking about is what are they supposed to be doing and how are they doing it? What happens is you hire a social media manager and they want you to tell them what to do. People assume that the people coming in know the answers, but they are looking at you in the lead role to say how you want them to do it. You’ve got to set up the system. 

If you’re going to bring on a VA, what is the best moneymaker that they could start to do and how do you systematize that? How you multiple times is hiring people that can generate revenue for you to get another thing off your plate. 

 

Building solid systems that can be delegated to anyone

Track data, but only track a few pieces and then focus on just that. For Stacy, it’s going to be the podcast, Instagram, and Facebook group. As you keep tracking them, use that data on how you want to move forward. Follow the numbers. 

At first record yourself, so then when you hire someone they can push play and watch you do it, so then it’s self-explanatory. You give the system to the person coming in and then you watch them do it, to see if anything is missed. There are three phases to training anyone. The first phase is you watch me, I’m going to do it, you just watch. Phase two is let’s try it together. Phase three is, you do it and I’ll watch you. The more you can be letting them shadow observe, and watch it will help them so much more. 

You have to inspect what you expect. 

 

What is the biggest lesson you have learned in business?

Getting comfortable at the top and things being easy, getting to slack off a bit. We let a lot of things slip through the cracks, the more experience you get the more important it is to look at that stuff. 

 

What’s a favorite book you’ve read recently? 

The Attractor Factor by Joe Vitale

 

 

Show notes

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The Attractor Factor by Joe Vitale

 

Follow along with Stacy: 

The Foot Traffic Podcast

www.instagram.com/stacytuschl

Foot Traffic Operations Facebook Group 

 

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