Today we are sharing our THOUGHTS on everything Instagram Bonuses.
Now if you don’t know what the heck Instagram bonuses are…the sparknotes is that now Instagram is paying us creators for making viral reels on Instagram. We have LOTS more to break down about that so stay tuned my friend cause we’re gonna chat in today’s episode about what Instagram Bonuses are, how they work, who has access to them, and all the tea on how we feel about them.
Ready to get paid to create Reels on Instagram?
What are Instagram Bonuses?
Bonuses are opportunities for you to earn money directly from Instagram. If you qualify to earn a bonus, you’ll be notified in the Instagram App to onboard and enable bonus payouts.
When did this become a thing?
Instagram started rolling them out slowly in the late fall/early winter of 2021.
What does this mean for us, small business owners?
Instagram is now PAYING us to create reels. The more views your Reels create under specific bonuses, the more money Instagram will pay you.
Why are they doing this?
Instagram WANTS you to continue to scroll and stay on the app as long as possible. They make more money that way. So this is an incentivization tool for creators to create more content. This model is very similar to Youtube at first glance. Youtube pays its creators directly depending on how many views your videos get.
I don’t have this yet, why?
This product or feature may not be available to you yet. This feature is only available for business and creator accounts on Instagram. You cannot use branded content to count for bonuses.
How do you get Instagram Bonuses?
First, you need to have at least 1,000 Reels views over the past 30 days. Second, you can only earn the Play Bonuses if Instagram’s invited you to join the program. You’ll see a pop-up in the Instagram app if you’ve been selected to join.
How long will Instagram bonuses last?
Once the Reels Play Bonus becomes available to you, you’ll need to get started before the eligibility expires. The date it expires can be identified when you access the bonus in the Instagram App. Once you get started, you have 30 days to earn the bonus.
You can post up to 150 reels to count towards your bonus earnings. You’ll earn money based on the performance of your reel. The amount you earn per play may not always stay constant.
How to check on your earnings in Reels Bonuses:
- Go to your feed
- Hit the 3 lines in the top right corner
- Hit settings
- Hit Creator or Business
- Hit Bonuses
You’ll see your status, if you’re eligible, how much you’ve made, and you can set up your payout.
Our thoughts
- THE SYSTEM IS RIGGED
- Every time it’s a new bonus, we’ve been paid $100 – seemingly matter the view count. So if nothing else, make sure to create new reels every time you get a new bonus offer to get that $100
- Double check to make sure when you go to post the reel (on the caption page of the reel)
- A bonus is usually a month-long
- Reels created prior to that ACTIVE bonus do not count towards views or payouts. Aka Instagram wants you to create as much as you can lol.
Bottom line:
Don’t quit your job for Reels bonuses. Reels are just as important as we’ve said before – but not necessarily for bonuses.
Don’t change your strategy just for Instagram to pay you.
Don’t try to go viral just for bonuses. Make SURE your reels are still as strategic and aligned with your brand & marketing strategy as ever. If/when one of those pops off and you get a little reels bonus, yay! That’s a perk. But don’t just create FOR bonuses. It’ll hurt ya way more than help ya.
Show notes
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