We had a real-life conversation we had with our friend Angie Lee. We are diving in on everything Instagram marketing, specifically jamming out on how we use our Instagram stories to build connections with our audience vs. selling via stories when the time comes when we’re launching or pushing something specific. 

Angie asked us a bunch of really great questions all about our approach to Instagram – from the difference in how we view feed posts vs stories, how we deal with comparison on the gram, specifically how we batch create content, how to strategically sell on stories, AND whether or not the aesthetic of your stories is really that important. We have THOUGHTS. And we spilled them all for you today.

 

Feed vs. Stories 

The feed and reels are where you grow, gaining more followers and traction. If you only story, you’re not going to grow your follower account, however, that is where you nurture and build relationships with your current followers. 

Reels and feed posts are the cold calls. Reaching out to people who may or may not know who you are. Whereas we view stories as behind-the-scenes, a facetime to a best friend. 

 

The game plan behind stories 

As we developed our pages into personal brand pages, on stores it is more lifestyle content. When we go to put a story on our Instagram, if our engagement is low we’ll do a Q&A, but we don’t approach our personal Instagram on the strategy of what to teach or talk about, that is more focused on The Heart. It’s less strategy. 

We have a strategic formula and blueprint that we follow for Instagram, just right now we are restrategizing. There are different categories to pay attention to. There are 4-5 different content types: stalkable, viral, education, entertaining, etc. Within that, you can break it down into content categories. To help clarify what you are creating and who you are trying to reach. 

 

Comparison on Instagram

There is so much pressure in all directions because we are only seeing a fraction of someone’s reality and then we are also comparing it to it exploding for that person. We are chasing success for someone else and trying to get it for us but the reason it was successful for that person will not be the same reason it is successful for us. Because it is aligned so well for that person and where they are in that business and life. When we lean into our talents and giftings and show up and forget about what everyone else is doing and hone in on who we are. That is what will attract people. 

Habits around consumption: 

Either unfollow or mute someone if their content is triggering for you. Create before you consume. Lindsey personally has screen time limits on social/work apps. 

 

Batch Creating 

Everyone operates and approaches this differently. We have maybe 30 minutes a day and we’ll scroll reels and Tik Toks to find trending audios or ideas. Then we will carve out a specific time to get dressed, put on makeup, and batch film 15 reels for the first of the month. Next, we will sit down and plan out the concepts, captions, and scheduling of all the content. When you hear batch content it doesn’t mean you have to do it all in one day. You can break it up over several days. 

 

How to Sell on Stories 

A lot of people struggle with this first of all. If you are wanting to sell on Instagram, push through that, the way to sell if to have connection and trust. The best way to create that connection is for them to hear your voice and see your face. The more that they can feel that you are a best friend facetime them, they’re going to trust you so much more than a graphic slide. We lead with our faces. 

 

Story Ascetic

There are some people that are heavy into ascetics. They will download the fonts from Canva and upload them to Instagram, but the average person does not need that. There are ways to upload brand colors to have on your stories, but for us, we wear or are around those colors so we usually can drop the color on the photo or video itself. 

 

 

Show notes

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