July 4, 2023
Are you ready for it??? Lindsey here.
Guys I finally got Evie to sit down and chat about Taylor Swift for an hour. What a gorgeous win. But in all seriousness… if you didn’t know, Evie and I both went to the Eras Tour a few months ago. And I knew taking a non-swiftie to the tour would probably be death by a thousand cuts but instead, it was actually enchanted. After the show, we were both chatting about Taylor and how she’s quite literally the queen of marketing, creating hype & intrigue, cultivating a loyal fanbase, and establishing holy ground everywhere she walks. Naturally, I’ve been a fearless fan of hers forever and always, and while Evie thinks her music is nothing new, she also admits that we can learn a LOT from this mad woman when it comes to marketing our businesses.
Today we’re first having a little girl chat recap of the eras tour and then we are diving into 6 ways that Taylor Swift KILLS the game as a marketing mastermind when it comes to her brand. Within each point, we’re giving you practical takeaways that we as business owners can learn from her.
She’s created an image that’s very relatable. Her lyrics, but she shares about her cats, her hometown girl, going out with her girls, loves baking. She does a good job of making the average millennial woman relate to her.
She still has strong boundaries with sharing her day-to-day life and keeps her relationships private. You can still have a personal brand without having unlimited boundaries and your life exposed.
How to apply:
Here are a bunch of examples:
How to apply:
Easter eggs. Keeping your audience always on/watching. She didn’t release a lead single for Midnights to create build-up and tension of people wanting to know what the new album sounded like. Everything thing she does is very calculated and intentional.
How to apply:
Her song lyrics validate the feelings people have. She has clearly put in work and effort to knowing her ideal customer/fan and creating marketing, products (aka songs, etc) that she knows they’ll like. Creating videos explaining the story behind the song she wrote (pulling back the curtain).
How to apply:
Taylor has reinvented herself SO much over the years in order to stay relevant. An example of this is sending her new re-record to Olivia Roderigo and Conan Gray. Her new hair/clothes/vibe/style for every era.
How to apply:
Follow-up email 15% off merch after the Eras Tour and retargeting ads right after the show you attended ended. Taylor would put out the album and have a CD with 6 different posters and personal journals (encouraging people to buy multiple copies of the CDs).
How to apply:
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WASSUP FRIENDS. We’re Evie + Lindsey, co-founders of this wild partayyy called The Heart University. Our goal is to empower entrepreneurs to kick freaking BUTT in their businesses, dive down into the heart of their why and how, and serve you with all possible tools you’ll need to up-level your business game and CRUSH those goals of yours.
Whether you’re coming to an in-person workshop, joining our online course, or soaking up all the strategies via this blog or our podcast, we’re STOKED you’re here + can’t wait to see you out there kicking butt.
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