We’re talking about the old-time tale of “over promise under deliver”. Is it relevant, slimy, industry related? We will dive into all of it today! 

 

What is Under Promise Over Deliver and when did it start?

In 1987, business author and speaker Tom Peters brought the following concept to the expectation management definition with his theory of under-promising and over-delivering. The concept is simple: a good surprise is much better than a bad surprise.

It’s not sharing up front everything that you will do or you know you will deliver. 

It’s the desire to set these intentions of what they will receive and then knowing you will exceed those and having it be a surprise factor or extra bonuses that people were not anticipating. 

Where we stand, we love the promise over deliver for different reasons. 

 

Jai’s thoughts

Sharing everything up front holds you accountable to deliver on those things. It forces you to deliver. He says promise and deliver it. 

 

Nate Chanski’s thoughts

Under promise over deliver is bad business advice. We don’t go to Starbucks to get a surprise pastry each time, we know it’s going to be the same latte last year and the year before that. We didn’t rehire house contractors because they surprised you with a new backslash, you rehired them because they always do the exact job you hired them to do. The best businesses don’t focus on overdelivering they focus on consistency. Beyond that why would you underpromise on something you are trying to sell? 

 

Overall 

The consistency on the selling points of your offer needs to be stated and consistent. But the embellishments that enhance your experience can not be stated. It might be bland if everything was stated and nothing fun surprised them. You can be consistent and still have surprises. 

 

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