Today we’re diving into the ins and outs of Instagram. What’s working and what’s not? These rise and fall especially as new apps get developed. This is a good check-in on where is Instagram in 2024. 

 

Dm & post chat funnels

Which is essentially ManyChat. It’s the comment on this word and I’ll send you this. It’s an automation like an email list but through comment and then you can DM them a series or just one thing. You don’t have to leave the app or do anything. One word and BOOM. It’s so personal feeling but you don’t have to do the work! 

 

Long-form content 

With the rise of 10-minute videos on TikTok and the overwhelm of the swipe chaos and 7-second videos. People want more and more quality and connection. The shorter content doesn’t hold our attention as it used to. 

Unedited camera roll carousels

#authentic Carousels specifically we’ve seen unedited camera roll photos. A lot of us are really tired of seeing everything so filtered and edited. We want to see what we see when we’re on Facetime with our best friends. Quality is mattering on reels but stories and photos are wanting more unedited. 

 

In reels: B-roll and faceless content, storytime, remixes, and skit/humor reels

And out with the reels of dancing, lip-syncing, and even teaching talking to camera reels. People are tired of showing up with your face. 15:20 audio There is a huge rise and trend in faceless content. 

 

Extremely niche content

You know this is not a new concept. This is not a new flashy 2024 thing. But it is still flipping working. Accounts that are very very topic niche are exploding and doing very very well. 

 

In: Spontaneous, less curated posting

Out: Overthinking or overly curated content. Don’t post things that don’t make any sense to what you do. 

 

Show notes

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