October 29, 2020
Today we have one of the most financially successful guests we’ve ever had on the show. Rob Moore is a beast of business.
Rob lives and loves entrepreneurship and property investing. He is on a mission to change the way people think about business and aims to support people around the globe through the Rob Moore foundation.
Rob co-founded Progressive Property – the UK’s leading property training company – and Progressive Success with his business partner, before becoming the host of the wildly successful podcast The “Disruptive Entrepreneur” and now The “Money” Podcast, listened to in 192 countries worldwide. This has grown into a complete digital agency: Progressive Media.
A self-made multi-millionaire by the age of 30, having risen to riches from being heavily in debt in his 20s, Rob has retired and un-retired countless times, each time creating new innovation, vision, book or the entire company. He continues to disrupt as an entrepreneur and businessman, with interests ranging from property development to public speaking and digital media. He is a writer, communicator, social media influencer, and philanthropist. His 8 books have been translated into more than a dozen languages and received over 9,000 reviews!
He is a highly sought-after public speaker, having given 1,200 speeches in the last decade and held 2 world records for the longest individual speech marathon. Rob holds his audience captive as an engaging and innovative speaker. He has the rare skill of cutting to the chase, using his personal experience to help others and entertain in a disruptive way.
Through the Rob Moore Foundation, he provides an opportunity for underprivileged individuals, start-ups and small established businesses to gain valuable support, investment and mentorship from some of the best in the business. All his profits from his book, Money, goto the foundation.
Today’s conversation is a raw, real, and vulnerable look at what it looks like to be an entrepreneur chasing THINGS, and yet when you reach those things, realize that’s not all there is. Rob engages in a powerful, honest conversation about his journey as an entrepreneur. He talks about how business and entrepreneurship can be addictive and become a drug and a distraction from the real things in life. We talk about the purpose and meaning in our own lives which translates to running a business that changes the game.
This conversation is powerful beyond words. We get to learn from one of the greats of the entrepreneurial world and hear his own advice to newer entrepreneurs. Seriously, this is an episode you can’t miss. Who’s ready for an incredible conversation of what it means to be a truly successful entrepreneur.
Rob is a UK entrepreneur. He started in property in 2006 and built a sizable portfolio with his business partner. Together they own, co-own, and manage about 150 rental units and are currently doing a 100 unit conversion at the moment. They are also doing a 35-50 unit conversion across the road.
In 2007-08 they started a training company to teach others what they knew about property. Rob became a millionaire between the ages of 30-31, which was a goal of his. Now, he isn’t as bothered about how many more millions he can make, but rather more concerned about the contribution he can make, how many people he can reach, and having a meaningful business.
He and his business partner built the UK’s largest training company that did about $21 million in its best year.
Four and a half years ago, Rob started a podcast, The Disruptive Entrepreneur. He also wrote 16 books and continues to do quite a lot of charity work.
Rob also has two children!
Rob loves entrepreneurship. It’s one of, if not his greatest loves. This helps and shows through in all he does. His passion and love for being an entrepreneur is what keeps him going when things get hard.
Being an entrepreneur to Rob means being creative and innovative, creating your own destiny, answering and being accountable to your own self, creating meaningful products and services that solve meaningful problems in the world, being able to pivot, dance, bob, weave, react, and market, and always look for the solution. All of this is what embodies entrepreneurship. Rob would do this all without being paid.
It all started with Rob was very young, before he was even six years old. His dad has always had pubs, bars, and clubs and they would live in the flats above. They moved often over the years and Rob’s dad would have him work when he was really young. He would have him do little tasks such as emptying the machines, cleaning up the pool tables, counting all the money, and putting the bottles back up. He would pay him a pound £ for a day or week’s work depending on what he did. Rob loved being around his dad and loved working and earning money. That is where his love for entrepreneurship started.
As he started in the school system and eventually went to university, he forgot that part of himself. If you go through the school and university system in both America and the UK, you end up with a lot of debt. Rob did an architecture degree but didn’t actually want to be an architect. You do a degree because you think it’s the road you are supposed to go down or that you are told to go down, but you have to step back and really ask yourself what you want to do with your life.
Rob finished his degree and his mom asked that he come back and work at the pub for just a little bit since his dad was ill. That ended up being three years. He was then almost 26 and less of an entrepreneur than he was at six years old.
His dad, on December 15, 2005, had a major nervous breakdown. He has manic depression and had a huge breakdown in the pub in front of all of his customers. Rob’s family has dealt with this on and off since 2005. Rob truly believes that every downside has an upside. The upside to that situation was that it really woke Rob up and it was almost like an awakening or an epiphany. It was a message to Rob that he needed to do something with his life. He was in a massive load of debt, didn’t know what he wanted to do, and was complacent, ignorant, tired, lazy, and not self-sufficient. He was 26 and still having to get paid by his mom and dad. It wasn’t where he wanted to be and he learned that life can catch up with you.
After his dad had the breakdown, it kickstarted a huge chain of events for Rob from going to a property network event and meeting his business partner to buying hundreds of houses together to setting up what would become the biggest property training company to buying a personal development company, starting a successful podcast, writing books, and doing charity work. These things all came one after another after another over the next fifteen years. He is now even reaching millions of people a month which was always a dream.
For Rob, it has become about not just the money.
Even throughout the lockdown, they have had to reinvent their business. Rob was pulling long hours and late nights. About six weeks ago, it dawned on him that he doesn’t really need more money. He’s got all the cars, watches, and houses. He has had to ask himself, what am I chasing? He has the nicest car you can get, but what is he really chasing? He has dozens of nice watches, but what is he chasing?
Entrepreneurism is a gift and a curse. His passion and profession merged, but it also became an addiction. You can only wear one watch at a time and you can only drive one car at a time. He thought to himself that he needed to stop chasing, and start being.
Rob doesn’t want to do great things, he wants to be a great person and great things will come from there. Over the past few years, he has done great things but forgot who he is. When you have a great podcast, loads of books, and loads of properties it’s easy to feel good about that. But, that is not him, that is what he has done. The question boils down to, who am I?
The entrepreneurial curse is that you get so addicted to the work, and there is always the chase. You chase more money, bigger cars, more social media followers, more comments, more turnover, and more market share. You can hide behind those things and get lost in it. The question “Who am I?” is a question Rob continues to ask. It’s proving to be the greatest challenge of his life.
For Rob, entrepreneurialism is an addiction. It’s an easy way to hide away from your personal problems. If anything is not going well in your life, you can just hide behind a laptop, a live video, or a deal that you do. You can get the buzz again. Until you actually face those challenges, they don’t go away. They only get bigger.
The question his therapist comes back to all the time is, “Who is Rob when you take away everything he’s done?” She talks about the three egos: parent ego, adult ego, and child ego. She always brings him back to his child ego, the lost, not valuable, not admired, not loved version. When they talk about that, Rob immediately explains what all he has done. She always tells him that he has nothing else to prove. What you’ve done is not who you are. Who you are is who you are. You’ve got to love yourself for who you are.
Rob knows what he has done and is proud of what he has done. You’ve got to be comfortable with who you are and not let being an entrepreneur define you, own you, or be your only identity.
We compare ourselves to others, we have a vision of what others expect us to be, we have a fear of being disliked, we fear being ridiculed, judged, and criticized. We fear making massive mistakes and we fear shame. We have all these fears and they build layers and we protect ourselves from actually showing the world who we really are.
People often think that our problems will just go away. Our problems are feedback and an opportunity to grow. If we never grew, we would all be juveniles.
Another myth that people often believe is that the purpose of life is happiness. Happiness is the reward for the struggle and challenge. We are constantly thrown challenges that force us to grow.
Another purpose in life is that we must all find our purpose. We all have one.
Rob wants to help as many people on the planet start and scale a business and get a better financial education. That is his global vision and his mission is to keep going until as long as he lives to reach millions and billions.
Rob has been a workaholic and has all the accolades and it has all come at a cost.
Get clear on your vision and purpose! When he was 18 years old he wasn’t clear and it took him until he was about 26 to at least start to search for it. He didn’t have a clear vision until his early 30s. When it comes to your life, vision, and purpose, you’ve got to ask yourself everyday “What am I supposed to do?” “What do I love to do?” “What am I passionate about?” “What comes spontaneously natural to me?” “What could I do for the rest of my life?” Then, go on a mission to fulfill that.
Educate yourself. There are a lot of people who rely on brokers or financial advisors, but you should be taking on that responsibility by yourself. Rob’s book, Money, is all about this. The goal of this book was to have a book that was an encyclopedia of money as well as the story, psychology, history, mindset, strategies, tactics, and skillset. Self educate on money, finance, and business development.
Believe in yourself and be kind to yourself. Rob never really believed in himself as a child and never really gave himself any credit. If you don’t believe in yourself, why should anyone else? Being kind to yourself is so important. Entrepreneurs tend to look at those who are doing better than themselves and compare themselves. We are all on our own journey and struggling to do the right thing with all the emotions, pains, experiences, and challenges. We all make mistakes. It’s so common for entrepreneurs to beat themselves up. The common denominator of those struggling is that they set unrealistic expectations and they compare themselves to others. They kill their own self worth rather than looking at what they have already achieved.
It has taken Rob 41 years to find his definition of success. Rob believes that success is being valuable. If you are not valuable to anyone, then you are a consumer and take more than you give. If you give more than you take and produce more than you consume, you are valuable and you matter to a niche, market, or the masses.
There is a psychologist called Alfred Adler who was in the same era as Freud. One of his belief systems is that self worth comes from giving value.
Of course it feels good to get paid, but when you give to a charity or give to others those things move you far greater and make you feel a deep sense of fulfillment. The thing that makes your soul the most warm is when you make a difference to other people’s lives.
When you think about happiness, it’s quite complicated. The greatest sense of the deepest level of happiness and fulfillment will come from our greatest challenges and the value we give to others.
What is being a disruptive entrepreneur? It is offering value at the right time. It’s creating value, solving a problem, serving, caring, creating, and producing at the right time where there is a need in the market.
You have to market and tell the story in such a way that it moves people to take action to buy into your products, services, vision, and mission.
You also have to create a fair exchange environment. This means offering value to the consumer and a fair profit margin to the producer. When you get that fair exchange, you get gratitude on all sides. You get referrals from your clients and good service from your producer.
In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!!
If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.
WASSUP FRIENDS. We’re Evie + Lindsey, co-founders of this wild partayyy called The Heart University. Our goal is to empower entrepreneurs to kick freaking BUTT in their businesses, dive down into the heart of their why and how, and serve you with all possible tools you’ll need to up-level your business game and CRUSH those goals of yours.
Whether you’re coming to an in-person workshop, joining our online course, or soaking up all the strategies via this blog or our podcast, we’re STOKED you’re here + can’t wait to see you out there kicking butt.
GET OUR 'TOP 5 APPS WE USE FOR INSTA
GRAB OUR FREE GUIDE BELOW ON THE TOP 5 APPS WE USE IN CONJUNCTION WITH INSTAGRAM TO UP LEVEL OUR INSTA GAME! TRUST US, YOU'LL BE A PRO IN NO TIME!
ARE YOU RIDING FRONT SEAT ON THE INSTAGRAM STRUGGLE BUS LATELY?