March 31, 2022
We’re chatting with one of our fave gals around, Angie Lee. Now we’ve had Ang on the show before on Episode 093 to chat about how authenticity is your superpower and you guys LOVED that episode. AND Angie is one of our mainstage speakers for The Heart Conference coming up SO SO soon! Weeeelllll Angie is back today for a conversational girl chat about in-person events and getting over the fear of just going after your dreams.
Today’s conversation covered the nitty-gritty, behind-the-scenes look at hosting in-person events, from meetups to workshops to conferences. Angie shares her experience in hosting all levels and sizes of events, what some of the biggest misconceptions are around them, and what to keep in mind if you’re ever considering hosting one someday.
We ended the episode talking about the mindset of waiting until you feel “ready” and how that’s actually one of the biggest lies we can believe as humans and entrepreneurs. The whole conversation was a FIRE kick in the pants that every single one of us probably needs to hear today.
If you don’t already know, Angie Lee is a highly sought-after marketing mentor, motivational speaker, professional podcaster, serial entrepreneur & author of Ready Is A Lie.
She is the Co-Founder of Soul CBD, Creator of the #1 female personal development & business event in the United States: Pays To Be Brave & Host of the Forbes Top 100 Business Podcast: The Angie Lee Show. Angie’s genius is teaching women how to make friends with fear & make money doing what they love in a motivational, fun & approachable way.
Seeing herself as a content creator, influencer, founder, entrepreneur, podcaster, and event host. At her core though she sees herself as a creator. She has now started by creating a community and from that has been able to build physical product lines, do live events, create content, work with brands and start a podcast.
The last one for her was about two and a half years ago, but her very first events were not really events, but small meet-ups in Chicago. She was a yoga instructor, teaching nutrition classes, and a personal trainer and wanted to bring women together. She would invite her clients, family, and friends to those meet-ups where she would talk about nutrition and wellness and then lead a workout.
At first, it was ten people if that, then 12, 13 and it kept growing. Angie had no idea what she was doing. After her first event in Chicago with 100 women, at 24 years old and she remembers thinking “I am famous”. She felt so proud of herself, maybe even more proud of those 100 seats filled to 3,000 she had later on. Slowly over time, it kept growing.
Many see the easy side and glam but it is a lot of work to bring people together, but it is an energy unlike anything else. It is a high you have never experienced being able to meet and hug your audience.
That her audience would attend because of the content.
Yes, there is a level of that that is important, they are coming to learn, but to be honest people are coming to conferences because they are lonely. We all are, we want community and friends that are like-minded.
After hosting all of these events with 1,000 women there were probably only two people who could remember slide two about marketing and sales. Everybody said “I met Sarah who is my best friend”, “I met Tina who is now my business partner” or “I and Katie realized we were going through the same struggles, you made me feel less alone”.
It was things that were intangible that you can’t teach on a slide, it was the feeling. You’ve already won the minute they walk in because they love your passion and energy, they love that you have brought all these women together and that itself is the gift.
Hardest: Trusting someone else to organize it and the financial investment with that. Trusting an event planner to bring this dream to fruition. You need integrators and organizers. Get help as soon as you can, someone that is a little bit more left-brain than maybe yourself.
Easiest: Hugging your community. Seeing and hearing how you have changed their lives.
Be willing to start messy and take the pressure off yourself to create the most perfect live event you have ever created. Start small. Start messy. Do not put the pressure on yourself to make your first event a Tony Robbins event.
When we compare ourselves that is when it becomes exhausting, were not able to be confident and put ourselves out there. You have to be willing to have a day one and your first few events not be your best events. You have to be willing to embarrass yourself and laugh it off. The more you can laugh at yourself the easier this will be.
We never will have all the answers. We feel like we need to know everything before we press publish or put ourselves out there, but the reality is it’s the complete opposite. You won’t know what you want to do or how to get better or improve unless you start. Yes, you can grab a parachute but you have to jump. It’s not sitting and waiting. Everytime you do it you will get closer to a goal and become self-aware. The silliest thing you can do is standstill. You will learn as you go.
It is scary to fail and be embarrassed, but it’s okay to be embarrassed and fail at something. The most successful people in the world didn’t know what they were doing at the beginning. We all think we are behind, but there will not ever be a day that you don’t think that.
The Heart Conference: www.theheartuniversity.com/conference
Connect with others before the conference to plan lodging, transportation and create relationships before in our Facebook group: https://www.facebook.com/groups/170106201881803/
Follow along with Angie:
If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.
WASSUP FRIENDS. We’re Evie + Lindsey, co-founders of this wild partayyy called The Heart University. Our goal is to empower entrepreneurs to kick freaking BUTT in their businesses, dive down into the heart of their why and how, and serve you with all possible tools you’ll need to up-level your business game and CRUSH those goals of yours.
Whether you’re coming to an in-person workshop, joining our online course, or soaking up all the strategies via this blog or our podcast, we’re STOKED you’re here + can’t wait to see you out there kicking butt.
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