Today’s episode is a shocking one. Originally this episode was slotted in our episode lineup as being an in-depth episode explaining and sharing a HUGE new offer we were planning to launch with The Heart University. We’d had it planned on our calendar since January, in fact. 

Today this episode is actually us breaking down WHY we decided to pause this huge launch. This episode is going to be a really good listen for you if you’re a natural hustler. If you’re someone who loves being busy, loves the high of launching something and putting it out into the world, or if you’re someone who just feels this constant pressure to “keep up” in a world that consistently tells you to do more, create more, sell more. Every day we are inundated online with competitors, friends, and peers “crushing” it, hitting their goals left and right, and honestly, it feels like if we don’t hustle our butts off to keep up, we’ll be left behind in the dust.

This episode is us intentionally saying NO to the hustle this year. It’s us intentionally choosing rest over striving. 

 

We had a BIG launch scheduled for Aug 2022

We’d had it in the calendar for MONTHS. We had a whole marketing plan, the offer prepared, everything. We were projecting BIG income and numbers from the launch. But less than 2 months before launch, we shut down the entire thing.

 

WHY?!

First and foremost: neither of us felt peace on it, no matter what we did or how we looked at it.

Why weren’t we feeling peace?

We felt that we’d be pushing ourselves out of our genius zones and forcing ourselves to operate out of stress and striving, which is what led to burnout in 2021. 

We wanted the capacity to focus on other things in our businesses and lives. We knew if we pushed for this live launch, our passive/evergreen work on the backend of the Heart would be delayed yet again, which has been a huge goal of ours for months but has kept getting pushed to the back burner with each live launch.

We wanted to break the cycle of repeated hectic live launches. And focus on our passive strategy! We weren’t 150% sure of the demand for the exact product at that exact moment in time.

In January 2022 we felt God put the word “NURTURE” on our hearts. This wasn’t aligned.

 

How did we end up making that decision?

We talked to each other openly and honestly. We spent a lot of time praying for the decision. We talked to our team and our friends and got their honest feedback.

External input is HUGE in business – especially when it comes to deciding big things like this.

 

Takeaways

You don’t have to do something just cause every other “girl boss” out there is.

Your business and life don’t ALWAYS have to be this constant chase for more, more, more.

Contentment > Chasing

Having goals are great. This isn’t an episode saying you should be apathetic. But the WHY behind your goals is everything. If you’re making goals based on comparison or based on arbitrary numbers to hit for no reason other than to stroke your own ego and say you’ve “Made it” – why?

Lifestyle Business vs. Growth Business. Ask yourself: what’s the goal or mission behind your business? Is it to grow it to be as big and as profitable as humanly possible? If so, every decision you make needs to have that in mind. Or is it to grow a business that affords you a specific kind of lifestyle, at the expense of continual growth of the business? If so, you’ll have to make growth sacrifices for the sake of your lifestyle.

TRUST your gut. Even if all the numbers and strategy are looking great on paper even if the momentum is already moving in that direction. If you don’t feel at peace about it, listen to that feeling. Ask why. Spend time with the Lord. Dig deeper. Get input. And don’t be afraid to follow your gut, even if it doesn’t make total sense right away.

 

Show notes 

Determine Your Why Guide: www.theheartuniversity.com/why 

 

Credit.com: www.credit.com/heart

To get 7 days absolutely free!

 

Athletic Greens: www.athleticgreens.com/HEART

 

If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.

 

PODCAST10 for 10% off anything from The Shop!

www.theheartuniversity.com/shop

 

Follow along:

www.instagram.com/mrslindseyroman

www.instagram.com/evierupp

www.instagram.com/theheartuniversity