Today we’re chatting with you all about our decision to shift this podcast from 2 days a week down to one. We’re breaking down our reasons why, some logistical insight into this podcast and how we make money with it, our goals for it, and more.
For the last three years, we have been airing episodes twice a week on both Tuesdays and Thursdays. However, in Q4 of 2022, as we were looking at our business, and future plans for The Heart University moving into this year and we realized that we were no longer serving our business the best was airing episodes twice a week. Starting in January of this year we switched back to airing episodes once a week, which is how we originally started the podcast in 2019.
So we are coming to the mic today with a little peek behind the curtain to WHY we chose to make the podcast go back to one episode a week.
- Continually trying to grow the business to allow it to be more self-sustaining and give us more time to become more full-time/available moms. We asked ourselves, “Is this sustainable for us as Lindsey prepares to have her third child and Evie looking in the near future to have their own children?” and “Are we making business decisions with the podcast that allow us to have that flexibility?”.
- Batching ahead with maternity leaves, all the moves we’ve both had recently, and personal travel or time off was becoming a little stressful this season. We’ve tried our best to stay to podcasting two days per month (the first Tuesday/Thursday) over the last year. And that’s been SO helpful for us, but when it comes to batching for moves and maternity leaves it becomes very difficult.
- Evaluating our time and where it’s spent. What moves the bottom line AND serves YOU the best and you love the MOST. Our hearts are ALWAYS to serve you with RICH value. The podcast is one of our FAVORITE things to do. And it’s one of your favorite things to consume from us! It takes us around 13 hours a month and then well over 100 hours from our team to produce it.
It’s an experiment. We totally might bring it back to 2/week. But we can’t thank you all enough for all your love and support with this!
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