Are you a business owner in any capacity that struggles with knowing HOW to price yourself, WHEN to price yourself, and just have a whole lotta FEELZ about pricing? Feeling unqualified to raise your prices, feeling icky charging big bucks, ALL that jazz? 

We had the iconic India Earl on the show to give us all the hefty kick in the butt we NEED on pricing psychology. 

Today we had a life-changing conversation all about pricing strategy with India. She came in freaking HOT with the booty kick that all of us need when it comes to pricing ourselves as an entrepreneur. India walked us through how to know when to raise your prices, what gauges and metrics to use to determine where your price point should sit, what mindset hurdles to tackle head-on when it comes to upping what you charge, how to handle discounts or working for free, and SO much more. 

 

India’s Story 

India is a photographer and business coach for creatives based out of Salt Lake City, Utah. Her photography focuses on emotion, romanticizing every chapter of life regardless of how beautiful or broken it may seem on the outside. She specializes in self-love sessions empowering women, couples, and small weddings in nature. She is an avid outdoorist and an animal lover, raising chickens and honeybees in her backyard with her two dogs. Her education takes a holistic approach, starting with a mindset for each of her students so they can learn how to empower themselves, their businesses, and their art. 

 

When do you and when should you raise your prices? 

People follow unspoken rules that they see other people do. Photographers only raise their prices once a year, every December or January. That’s literally the slowest way to scale your business. 

The first indicator is if you’ve ever thought you should raise your prices or not. If you ask yourself that question, it’s always going to be a yes. 

India’s way is very much personalized, she doesn’t look at what other people are doing. Everything she teaches about pricing is blocking out what everyone else is doing, what your “competition” is doing, and you should unsubscribe from all of that. 

Understand the rules and then break them, anyone that is successful in business does that. 

You don’t know what you can charge until you give people the opportunity to. If you are booking over 50% of your inquiries you are absolutely charging way too little. You need to raise your prices, you are too available. 

 

Do you put your starting prices on your website? 

India is a huge advocate for putting your starting prices on your website. It’s a great way to weed out people who can’t afford you. You don’t do that without educating people on how to value you. That’s all that marketing is. Why do they need to value you at the price point you are offering and get them in the mindset that they would be dumb to not hire you? 

Any client can be your ideal client if you give them the opportunity to be it. 

 

Excuses to not charge more based on where you live

Your business is separate from yours. At the end of the day, it’s a job. Having that separation helps you be more willing to risk things in order to let them grow. There are always going to be a million reasons to not raise your prices. It comes down to having the willingness to allow other people to determine your value. 

You can tell people what you’re worth or they can tell you. You have to flip the script and be creative about how you do that. What is your secret sauce? How to find your secret sauce? What do people always compliment you about? There is your secret sauce. 

 

What is your favorite book you’ve read recently?

The Boy, the Mole, the Fox and the Horse by Charlie Mackesy

 

What is the biggest lesson you have learned in business?

Stop taking it so seriously and play. The more you can integrate fun and passion into your business, that makes whatever it is you selling so magnetic to people. 

 

 

Show notes

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www.indiaearl.com

www.indiaearleducation.com

 

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